Marketing Musings

Your marketing strategy will benefit from including video, but you need a solid strategy.
3 Formats to Include in a Solid Video Marketing Strategy

The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]

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Identifying a problem, or pain point, is a great place to start your content marketing strategy.
Using Content Marketing to Launch a New Product

If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]

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Telling stories in content marketing is a key way to make a difference.
Personalize Your Content Marketing to Connect With Your Audience

The goal of content marketing is to reach the consumer on a personal level. One way to approach this is to spell out a problem your target audience is having and how your brand solves that problem. Strong content marketing strategies involve crafting a message that says you understand the issues consumers are facing today […]

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They Want to Hear Your Story

Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee Celebrates National Be Heard Day

Monday, March 7 is National Be Heard Day, a celebration of small businesses that encourages owners to get out there and make themselves known. Whether it’s posting your first social media update or making a guest appearance on a podcast, Be Heard Day offers a reminder to get yourself in front of people and talk […]

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When planning your marketing strategy for the year, don’t leave out case studies.
4 Tips for Effectively Using Case Studies in Your Marketing Strategy

Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Let’s Talk Nutrition While We Sip Our Monday Morning Coffee

Gyms in most areas were closed for months and quarantine had many of us heading to the refrigerator more than normal.  Now maybe you want to get back on track, but don’t know where to start. Want someone to help you make good food decisions? Sam Marek, nutritionist and fitness coach, at BFIT CrossFit is […]

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Let your website design and content tell the story of who you are as a company.
Why The “About” Page Is So Important in Your Website Design

People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee With Northland Outdoor Adventures

It’s summer, and that means lots of time outdoors in the sun.  There are so many outdoor activities to choose from during this season, but for many, spending the day on the lake is a must. But what if you long to go out on the water, but don’t have your own kayak or paddle […]

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Companies with the best B2B content marketing are likely to have a person dedicated to content marketing.
How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]

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