Lead Forensics

Marketing Musings

Pull in more consumers and attract employees with a brand story that captivates them.
The Importance of Telling Your Brand Story

There was a time when company culture was only a catchphrase, but today, job applicants are on the hunt for a company culture they want to be part of. Consumers are also looking for brands they can align with – brands that display a company culture that fits their values. If you’re looking to fill […]

Read More… from The Importance of Telling Your Brand Story

A storytelling mystery can be a great way to tease your audience and spark their interest with clues.
Tell it Again: Three Fun Ideas for Storytelling in Your Marketing Strategy

As a business owner, you probably have a love of storytelling. And your favorite story? Yours, of course. But once you’ve shared your origin story, you may be at a loss as to where you should go next. If you’re ready to mix it up, try one of these ideas: Unveil a Mystery: When it’s […]

Read More… from Tell it Again: Three Fun Ideas for Storytelling in Your Marketing Strategy

Use content marketing to build trust in your brand through quality storytelling.
Content Marketing and Storytelling are a Perfect Match for These Reasons

Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]

Read More… from Content Marketing and Storytelling are a Perfect Match for These Reasons

Your marketing strategy will benefit from including video, but you need a solid strategy.
3 Formats to Include in a Solid Video Marketing Strategy

The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]

Read More… from 3 Formats to Include in a Solid Video Marketing Strategy

Identifying a problem, or pain point, is a great place to start your content marketing strategy.
Using Content Marketing to Launch a New Product

If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]

Read More… from Using Content Marketing to Launch a New Product

Telling stories in content marketing is a key way to make a difference.
Personalize Your Content Marketing to Connect With Your Audience

The goal of content marketing is to reach the consumer on a personal level. One way to approach this is to spell out a problem your target audience is having and how your brand solves that problem. Strong content marketing strategies involve crafting a message that says you understand the issues consumers are facing today […]

Read More… from Personalize Your Content Marketing to Connect With Your Audience

They Want to Hear Your Story

Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]

Read More… from They Want to Hear Your Story

SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee Celebrates National Be Heard Day

Monday, March 7 is National Be Heard Day, a celebration of small businesses that encourages owners to get out there and make themselves known. Whether it’s posting your first social media update or making a guest appearance on a podcast, Be Heard Day offers a reminder to get yourself in front of people and talk […]

Read More… from Monday Morning Coffee Celebrates National Be Heard Day

When planning your marketing strategy for the year, don’t leave out case studies.
4 Tips for Effectively Using Case Studies in Your Marketing Strategy

Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]

Read More… from 4 Tips for Effectively Using Case Studies in Your Marketing Strategy

Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Let’s Talk Nutrition While We Sip Our Monday Morning Coffee

Gyms in most areas were closed for months and quarantine had many of us heading to the refrigerator more than normal.  Now maybe you want to get back on track, but don’t know where to start. Want someone to help you make good food decisions? Sam Marek, nutritionist and fitness coach, at BFIT CrossFit is […]

Read More… from Let’s Talk Nutrition While We Sip Our Monday Morning Coffee

Previous Next
Close
Test Caption
Test Description goes like this