Marketing Musings

When planning your marketing strategy for the year, don’t leave out case studies.
4 Tips for Effectively Using Case Studies in Your Marketing Strategy

Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]

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Let your website design and content tell the story of who you are as a company.
Why The “About” Page Is So Important in Your Website Design

People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]

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Content marketing is at its best when it’s authentic and includes real stories about real people.
Content Marketing Through Authentic Storytelling

Create Authentic Content That Connects With Audiences Authenticity is a critical component of content marketing, and it’s no secret that much of what you see in marketing messages is anything but. It often feels like companies are falling short of relating to people in a real way with their messaging. Creating authentic content often comes […]

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website design
Don’t Shortchange Your “About Us” Page in Your Website Design

Make Sure Visitors Know What Your Business Website Is All About Creating a great website design includes a lot of considerations, but one that many companies don’t give enough attention to is the About Us page. On this page, you have the opportunity to tell your brand story and share with your audience exactly who […]

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brand story
Brand Story Villains: Habits That Creep in and Destroy Business Growth

Branding Strategies Leave Nothing Lurking Around the Corner All too often, brands become their own brand story villains. It typically starts with a busy schedule and too many tasks to complete in too little time. Content gets posted in haste or forgotten all together. Important events creep up and inadequate marketing results in poor attendance. […]

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Press Play On Social Media Videos

If you are in the loop of the social media world, chances are you have noticed that social media videos are the new kid on the block. From funny cat videos to quick product demonstrations, videos are popping up everywhere. But how effective can a six second video actually be? According to a recent study […]

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The Importance of Blogging: Creating More Buzz About Your Brand

Many businesses are embracing social media as an outlet to draw more interest to their brand. Maintaining an active social media presence is important for your business growth, but have you entertained blogging? The importance of blogging can not be said enough. Social media channels can only add so much value in regards to the […]

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Monday Morning Coffee with Specialty Industries of St. Joseph

You could say Specialty Industries of St. Joseph, Inc., “has it all together” (the pun is fully intended). Like many area businesses, there’s more than one story to tell about this outstanding local company and the hands that work there. Specialty Industries provides shrink wrapping, contract packaging, product component assembly, sleeving, sealing, bagging and banding […]

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Monday Morning Coffee: Time for a Great Story with Robidoux Resident Theatre

This winter, it’s time for a great story. We encourage you to set aside the DVR and seek out some great theater featuring innovative scripts and Broadway-style musical favorites. How about award-winning set designs? Options like dinner theater, mystery theater and comedy? If you have children, you may also be looking for hands-on educational classes. […]

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Monday Morning Coffee with the National Military Heritage Museum

The stories of service across all military branches are part of our nation’s legacy, passed down from generation to generation. Today we honor the hundreds of stories shared and preserved by the National Military Heritage Museum of St. Joseph, Mo. Operated by the National Military Heritage Society, a non-profit organization, the Museum depicts these important […]

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