As the Chiefs gear up for what fans are hoping will be back-to-back runs to the Super Bowl, it’s pretty hard not to applaud how much winning this team has been doing dating back to last season. Especially after many, many, many, (yes, the extra many was necessary) years of disappointing conclusions to the season.
So, much like the Chiefs are showing the other teams in the league how it’s done, what can the Chiefs teach us about our marketing strategy?
You Snooze, You Lose
Speed is one of the first things you think about when you think of the Kansas City Chiefs. They have Tyreek Hill and Mecole Hardman, two of the fastest players in the league with the ball in their hands and they’ve shown they can turn that speed into touchdowns. Their wide receiver core has even been nicknamed the “Legion of Zoom” because of how quickly they can strike when the game is on the line.
The same can be said about your strategy from a PR perspective. When information needs to get to your target audience in a genuine, non-robotic fashion, speed is the name of the game. Now to clarify, we’re not proposing you rush together an unprepared response and throw it on your social media pages. It needs to be well thought-out, especially if this is a sensitive subject you’re addressing, but it has to be in a timely manner as social media moves quickly these days and you don’t want to be late to the party.
Have a Ball!
Something that can be said about the Chiefs is that they always look like they’re having so much fun. Of course, that’s easy to say when you’re winning, but these guys are really having a blast. From trick plays that leave you wondering who in the world has the ball to backflip celebrations into the endzone, there is no doubt our hometown team is enjoying themselves every week.
Now … do the same with your social media strategy! Be yourself, be authentic, it’s what your audience wants. That doesn’t mean you have to be wild and silly and post content that doesn’t match the tone of your organization, it just means that your audience should see the lighter side of you that they can relate to. That is one of the first steps of building relationships with your audience and gaining their trust as you look to win or retain their business.
A strategy takes several hands-on deck and you want to build a marketing strategy that is worth the investment. See how our team can help you take your brand to new heights with a marketing strategy suited for your needs.