Marketing Musings

Social media marketing success usually comes after identifying and reacting to challenges.
Make an Impact With Your Social Media Marketing

What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]

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The foundation for content marketing is focusing on your audience.
Content Marketing: It’s Not About You

Your company executives may be telling you to push product through your marketing efforts, but the most effective approach to content marketing is not talking about your product or your company. It’s not even just about your customers. It’s about your audience. Lead with Content: Your marketing instincts may tell you to lead with your […]

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It’s not enough just to be on social media anymore. You need a full content creation strategy that drives growth.
Five Considerations for Your Content Creation Strategy

Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]

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SEO
How to Get the Best Value From Your SEO

Optimizing Content to Increase Marketing ROI No matter what the size of your business is, you need to be optimizing your content. You may be thinking, “I don’t share content. I just have a tiny website and I post a few updates on Facebook each month.” My friend, this may be all you have, but […]

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Why Your Content Marketing Strategy Should be Driven by Data and Goals

  How do you determine the frequency with which content should be distributed and what detriments come with ignoring data? At SJC Marketing, there are several factors we take into consideration when we’re establishing a content distribution strategy: Who is your target audience? What channels does your target audience frequent? How much time does your […]

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Content Creation: Is it All in the Name?

Whether you’re scrolling through Facebook, reading tweets on Twitter, perusing the latest update on your favorite blog, or enjoying a delightful book on a Saturday morning, you are consuming content. We here at SJC are all about content creation. However, according to Scott MacFarland, it might be time for a re-brand of that phrase. Could […]

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Revive Your Blog

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Twinkies and Social Branding

Really, we shouldn’t be a bit surprised by the fact that Twinkies can provide us with a lesson in branding. Saying that America has been in love with Twinkies since the 1930’s, when Twinkies were introduced to the world, might be a stretch. However, to say that we were all shocked by the thought of […]

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Are You Creating Content That Will Get You Lead Conversion?

At the end of the day you need to do what it takes to draw customers and get them to buy from you. To do this you have to establish good relationships and sometimes the best way is creating content for lead conversion. You need to keep in mind that customers don’t just want a […]

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How to Plan Your Content Strategy

A successful content strategy, simply put, is one that involves more content and content that is quality. Even if you have a million topics running through your head, don’t jump the gun. It is important to have a plan. A content strategy that takes advantage of calendars, launch dates and other initiatives that you and […]

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