Marketing Musings

Social media marketing success usually comes after identifying and reacting to challenges.
Make an Impact With Your Social Media Marketing

What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]

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It’s not enough just to be on social media anymore. You need a full content creation strategy that drives growth.
Five Considerations for Your Content Creation Strategy

Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]

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A big part of successful content marketing is knowing what your customers want and how to measure it.
4 Common Content Marketing Mistakes

You’re cultivating a vibrant social media presence. You’ve got a healthy following on your email newsletter, and you’ve been pleased with the number of shares your blog is getting. You’re doing well in meeting some of your content marketing goals, but you may wonder if there are still ways you could step it up and […]

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Your website is ready, but what’s it ready for? The answer is content marketing.
5 Reasons Your New Website Needs Content Marketing

You’ve recently completed the redesign of your website. Featuring beautiful graphics and a look that is instantly recognizable as your own, the website is perfectly positioned to tell your brand story. The next step is to get moving on your content marketing. That’s right, it’s not time to celebrate just yet. Okay, go ahead and […]

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Your content marketing strategy needs to measure more than how much traffic is routed to your site.
5 Content Marketing Trends to Watch

You’re investing in video, and it’s been years since you stopped counting likes. You have a killer SEO strategy that’s integrated across all of your content, and your voice is well-established and clearly linked to your brand. Still, maybe it’s time to integrate some new content marketing trends into your plans for next year. (And […]

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Bridging the gap with content marketing strategies leads to a higher return on investment.
Utilizing Content Marketing to Increase Leads

Your organization needs leads you can count on, which means the leads need to be high quality. Can content marketing help provide more qualified leads? The answer is yes. According to Content Marketing Institute (CMI), businesses that are doing content marketing right, see a larger number of quality leads and a higher level of trust […]

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Brand generated content is important, but equally important is consumer generated content about your brand.
Digital Marketing for Improving Brand Authenticity

Content Is King, and That Includes User Content Does your target audience perceive your brand and the content about your brand as being authentic? That can depend, at least in part, on the content you’re putting in front of them. For most brands, digital marketing efforts will determine the quality of that content. There is […]

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Lead generation is significantly impacted by quality content marketing strategies.
The Value of a Quality Content Marketing Campaign for Your Bottom Line

How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins. The best efforts help to build trust with a target market and retain customers who have found a degree of loyalty with the brand. Seeing results […]

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One key trend for 2019 is that content marketing and marketing have become synonymous.
Content Marketing Trends for 2019

Is Your Marketing Strategy in Need of Refinement? As 2018 draws to a close, it’s time to get your marketing strategy in line with the latest trends for a healthy and successful 2019. Not ready to think about your content marketing? Sit back, relax and take a look at a few of the best trends […]

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Conversion rate optimization helps you pull more leads from your website visitor traffic.
Word of the Week: Conversion Rate Optimization

As you work hard, creating content to move your target audience through the buy cycle, it’s easy to get stuck on autopilot. Remember when you used to count your likes on Facebook? Yeah, it’s pretty important to take a step back now and then to make sure your metrics are contributing to the goals you […]

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