Marketing Musings

Brand generated content is important, but equally important is consumer generated content about your brand.
Digital Marketing for Improving Brand Authenticity

Content Is King, and That Includes User Content Does your target audience perceive your brand and the content about your brand as being authentic? That can depend, at least in part, on the content you’re putting in front of them. For most brands, digital marketing efforts will determine the quality of that content. There is […]

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Lead generation is significantly impacted by quality content marketing strategies.
The Value of a Quality Content Marketing Campaign for Your Bottom Line

How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins. The best efforts help to build trust with a target market and retain customers who have found a degree of loyalty with the brand. Seeing results […]

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One key trend for 2019 is that content marketing and marketing have become synonymous.
Content Marketing Trends for 2019

Is Your Marketing Strategy in Need of Refinement? As 2018 draws to a close, it’s time to get your marketing strategy in line with the latest trends for a healthy and successful 2019. Not ready to think about your content marketing? Sit back, relax and take a look at a few of the best trends […]

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Conversion rate optimization helps you pull more leads from your website visitor traffic.
Word of the Week: Conversion Rate Optimization

As you work hard, creating content to move your target audience through the buy cycle, it’s easy to get stuck on autopilot. Remember when you used to count your likes on Facebook? Yeah, it’s pretty important to take a step back now and then to make sure your metrics are contributing to the goals you […]

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Your marketing strategy should evolve as trends do, so here are some ideas for 2019.
Looking Ahead to Content Marketing in 2019

Now Is the Time to Look at Your Marketing Strategy for the New Year If you’ve invested any time in content marketing, you know trends come and go. Your marketing strategy should reflect the evolution of these trends if you’re going to keep your brand out in front. So what should you be looking out […]

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Creating Engaging Visual Content with SJC Marketing

Are you stuck in a rut with your content marketing? If your content marketing is all text; with white papers, blogs and e-books, it’s time to include the visual as a part of your marketing strategy. Whether it’s live video posts on social media, images that liven up a blog post or an infographic in […]

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content marketing
Are You Missing a Key Part of Your Content Marketing Strategy?

B2B Marketing Requires Strategic Distribution Content marketing distribution is often treated as an afterthought. Many marketers put a lot of effort into defining buyer personas and creating content for them, but then don’t have a strategic distribution plan. It doesn’t matter how great your content is, if nobody ever sees it. For many campaigns, the […]

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website design
Four Website Design Guidelines to Follow If You Want to Improve Lead Nurturing

What a Good Website Will Do for Your B2B Marketing If you haven’t updated your website design in a while, it’s time to invest in this hub of your B2B marketing strategy. Your website plays a powerful role in nurturing leads and then converting them into sales, but the wrong design can send a frustrated […]

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Monday Morning Coffee
Enjoy Your Monday Morning Coffee and Read About Why Content is Still the Heart of SJC Marketing

At SJC Marketing, there’s always a lot of conversation about new trends in marketing, as well as frequent brainstorming sessions to come up with a completely unique and sometimes crazy idea. With all this talk of new trends and unique approaches, why do we still keep talking about content marketing? Isn’t content marketing kind of […]

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content creation
Is Your Content Creation Authentic?

User-Generated Content Lends Extra Authenticity to Your Brand Content creation needs to do a lot of things for your brand, including adding value to your customers and telling your brand story. Across all the boxes that content must check, you also need your content creation to meet one more expectation: authenticity. Authenticity is your ability […]

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