SJC BLOG


The Value of a Quality Content Marketing Campaign for Your Bottom Line


How Content Marketing Can Play a Vital Role in Your Lead Generation

With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins. The best efforts help to build trust with a target market and retain customers who have found a degree of loyalty with the brand.

Seeing results with your content marketing strategy is an ongoing effort that requires introspection and a focus on customer satisfaction. Here are a few key tips for a content marketing strategy that can help you increase your leads:

Don’t Be a Stranger

Most of the target market you are trying to connect with is not aware of your brand. The goal of your content marketing is to introduce yourself and convey information that builds trust and informs the consumer.

Nothing is more difficult than a salesperson making a cold call to someone completely unfamiliar with the brand. Your marketing efforts are essentially an information campaign that precedes a sales call, making their job much easier.

Be a Nurturer

Nurtured leads spend more money when they finally reach that last step of the buy cycle. It might take more time to get them there, but your content marketing approach should account for steps in how to nurture them along.

Look for avenues through which you can effectively nurture them. It might be through your website, emails or even in social media. Always be willing to educate, inform and assist with their questions.

Be a Converter

If your lead generation efforts have plateaued or fallen, you’re among many other businesses that list lead generation as a major hurdle. With a focus on content marketing, conversion rates have shown to be up to six times higher than other conversion methods.

Content marketing has a high return on investment compared to other methods, including advertising.

Many organizations will seek outside assistance to make sure they’re effectively committing to creating quality content that will inform their target audience. At SJC Marketing, our goal is to help you inform your audience, improve your lead generation efforts and convert more consumers. Contact us and let’s talk about how we can work together to make significant strides toward your goals.