Marketing Musings

In a more localized search environment, your SEO strategy must consider community needs.
Developing an SEO Strategy for Evolving Times

The effects of the pandemic have hit every industry, forcing most organizations to rethink their business plan and adapt to a new situation. SEO strategies have also evolved to include new elements focused on staying local and staying relevant. And while the approach to SEO constantly evolves, it has become especially important to rethink strategy. […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee: Lessons from a Pandemic

If you’ve ever walked out of a dark movie theater into bright afternoon sunshine, the feeling of emerging from a Covid-19 shelter-at-home order wasn’t completely new. You’re a little surprised to find that the world is still out there. In both cases, you’ve probably indulged in a little too much sitting and a few too […]

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