Marketing Musings

Demographics can allow small business marketing efforts to more directly target their audiences.
How to Effectively Use Demographics for Small Business Marketing

Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]

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Your B2B marketing should be more focused than ever on listening to your target market.
Small Business Marketing Plans for Creating an Effective Website

Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors. Don’t risk […]

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marketing plan
Identify the ABCs of a Marketing Plan

Is Your B2B Social Media Strategy Aimed at the Right Targets? You cannot compare apples to oranges, we all know that. Many things can get lost in translation when you try to put a square peg through a round hole. For example, when brands do not understand the difference between a B2C and a B2B […]

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Got Some Entrepreneur Ideas?

Creating a Marketing Plan is Your First Step If you’ve ever said to yourself “hey, we ought to invent a (fill in the blank),” or “no one is providing the service of (fill in the blank),” then you’ve got some entrepreneur ideas. Where do you go next? An idea is just an idea until it’s […]

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Become a Video Marketing Star

Creating a Marketing Plan That’s Oscar Worthy Video marketing’s popularity has exploded as companies discover new, inventive ways to use the medium to reach customers. Although technology has made it relatively easy to create video content, it’s still important to carefully craft a strategy for your video marketing activities. The right plan can make the […]

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A Strong Foundation: Where Marketing for Non-Profits Starts

Creating a Marketing Plan is the First Step in Brand Advocacy and Success Non-profits are the foundation of many wonderful resources and opportunities world-wide. As grass root initiatives plant their seeds for growth, marketing for non-profits is the most important tool they need in order to reach their goals. As with all strong structures, that […]

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Your Marketing Plan: Un-shelve it and Give it New Life

Want to grow as a business? Put together a marketing plan, and then actually use it. Without a marketing plan, you’ll spend money on random opportunities that don’t add up to a big impact. You’ll be enticed by ad “sales,” sponsorships and other last-minute tools that may not even be relevant to the audience you’re […]

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