Marketing Musings

Knowing your audience matters the most in email marketing.
How Do You Decide Email Marketing Frequency For Your Brand?

Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]

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Email marketing comes with easily-accessible analytics that allow you to refine your strategy.
38% of Consumers Moved to Action by Email Marketing

Remember 40 years ago when email was just becoming a thing? Maybe you can recall sending your first attachment, or when people were obsessed with email chain letters. The channel has definitely matured into a better place, but it hasn’t lost its glossy sheen. Email marketing remains one of the most reliable ways to engage […]

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It’s time to examine your strategy and be sure you’re utilizing the best email marketing practices.
Best Email Marketing Practices For Growth Strategies

Your brand is on the move. You’re conducting a great live video series on Facebook, your community on LinkedIn is building your reputation for being an expert in your industry and your podcast has a growing list of subscribers. There’s just one thing: your email marketing has a distinctly early-2000s vibe. It’s time to update […]

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Email marketing should focus on providing value, not just stuffing the inboxes of your contacts.
5 Email Marketing Steps to Help You Engage Your Audience

You know the difference between the marketers that stuff your inbox with emails just to send emails and those that provide value in their email communications. Constructing an email marketing  strategy that nurtures leads and engages your audience comes down to a few simple steps (And after you read this, download our white paper for […]

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To achieve a good return on investment for email marketing, make sure you’re using personalization.
5 Keys to a Solid Email Marketing Strategy

Using email marketing as a way to connect with your target audience is an effective strategy, with a return on investment of 28.5% compared to only 7% for direct mail. The trouble is that many companies don’t utilize effective email practices and don’t see the return on investment that is possible with email campaigns. How […]

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Ramp up your email marketing conversions with simplified opt-ins and more enticing offers.
6 Ways You Could Be Sabotaging Your Email Marketing Efforts

Opening your email inbox is becoming an awful lot like trekking out to your home mailbox: full of possibilities, but so often disappointing. That’s not because email marketing isn’t relevant; in fact, across every industry, the email open rate is 32%. It’s hard to find engagement like that in other channels. If you want to […]

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Email marketing efforts utilizing social media channels offers a massive return on investment.
Pair Email Marketing With Social Media to Generate More Leads

Few doubt the power of social media in marketing a business, but what about using social media to boost your email marketing efforts? If you believe email marketing is a thing of the past, take a look at the statistics regarding engagement, making money and finding a new audience. The return on investment with email […]

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Don’t risk being labeled a spammer – utilize email marketing techniques that work.
Are You Seeing Good Results From Your Email Marketing Campaigns?

Developing a Strong Email Marketing Strategy in 2019 If you’ve been in the marketing game long enough, you know that there was a time when it was common practice to send an email to pretty much everybody you could get an email for. That might be called “spamming” today. Email marketing is still important — […]

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5 Secrets to a Successful Email Marketing Campaign

Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provides resources […]

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Getting creative with your email marketing outreach.
Is Your Goal for This Year Better Results for Your Email Marketing?

4 Tips for Improving Your Email Marketing ROI Despite social media marketing powerhouses like Facebook, Instagram, Twitter and Pinterest catching the bulk of interest from marketers, you can’t deny the power that email marketing retains. Many retailers see some of their best customer retention and acquisition results come through email and it’s worth your time […]

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