Marketing Musings

A great video marketing strategy can help you increase customer engagement with your brand.
5 Formats That Could Play a Key Part in Your Video Marketing Strategy

Creating an effective video strategy begins with a simple guideline if you are just starting out: don’t overthink it. What sounds overwhelming doesn’t have to be, and you can get started with some easy ideas that can be valuable for engaging with your audience. Here are five formats that could be a valuable part of […]

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Videos for social media should be built around a compelling story.
Cater to the Needs of Your Audience With Videos for Social Media

Creating engaging visuals for social media posts has been a go-to tactic for generating more interest in your brand, but have you considered going live?  Videos for social media are increasingly focused on live content and the benefits can be key for your company. If you’ve been creating 15-second videos and want to extend that […]

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Have You Utilized Facebook Live as a Part of Your Nonprofit Video Marketing Strategy?

Nonprofit Marketing Using Facebook Live There are a lot of trends impacting social media, and more changes are rolling out from the platforms themselves. At Facebook, for example, live video is growing rapidly and, combined with changes in news feed algorithms, many marketers are stepping back and reassessing their strategies, including the role of video […]

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Lil' Susie's Round Up, July 21, 2017
Lil’ Susie’s Round-Up: Get Your Phone Ready, We’re Going LIVE in 3…2…1

Are you looking for a new way to genuinely connect with your target audience? Consider going live on Facebook or Instagram – both platforms offer a great way for you to instantly start a conversation with your audience that can be more appealing than pre-recorded videos. In fact, did you know that people spend three […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Instagram Gets A Facelift

Instagram has rolled out live video and disappearing messages. The weird part? Instagram’s disappearing videos and photos are an exact replica of what made Snapchat so popular. The lines seem to continue blurring between what makes each platform unique. Instagram’s live video happens to be something that Facebook already created. Before Snapchat and Instagram, Vine […]

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