Marketing Musings

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How to Effectively Use Demographics for Small Business Marketing

Posted on October 29, 2020 (March 31, 2023) by sjceditor

Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]

3 Things B2B Marketing Can Learn From B2C Marketing

Posted on October 27, 2020 (March 31, 2023) by sjceditor

B2B marketing has been evolving for some time, moving into what has typically been more of the B2C scene. Social media, humor and a focus on experience have all been seeping into the B2B marketing world for years, and for good reason. Whether it’s B2C or B2B, it’s all human-to-human. What began as a gradual […]

6 Common Mistakes in Video Marketing

Posted on October 22, 2020 (March 31, 2023) by sjceditor

Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]

5 Benefits of Content Marketing

Posted on October 20, 2020 (March 31, 2023) by sjceditor

Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]

3 Biggest Challenges Plaguing B2B Marketing

Posted on October 8, 2020 (March 31, 2023) by sjceditor

You might think your biggest B2B marketing challenge is the fact that in the early days of your company, you invited everyone you know to like your social media profile and now you can’t get your mom to stop commenting on your posts. Okay, so that’s a pretty big one, but a recent survey identified […]

Don’t Be Spooked About Planning Your 2021 Marketing Strategy

Posted on October 6, 2020 (March 31, 2023) by sjceditor

Ghosts? You don’t believe in ‘em. Vampires? Puh-lease. A zombie would have to be walking directly towards you for you to interrupt a good snack. But your marketing strategy for 2021? Terrifying. Your blood runs cold to even think about it. It’s not that you don’t understand the value of analytics, content development and social […]

4 Steps Community Banks Take for Successful Digital Marketing

Posted on September 24, 2020 (March 31, 2023) by sjceditor

If you are at a community bank, it’s understandable that you haven’t prioritized digital marketing in the past. At a community bank, knowing your customer’s names and faces is a key part of your ability to serve them and understand their needs. So why make digital marketing a priority? In the age of masks and […]

5 Common Marketing Myths That Could Be Holding You Back

Posted on September 10, 2020 (March 31, 2023) by sjceditor

Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]

Content Marketing and the Shifting Needs of Your Target Audience

Posted on September 8, 2020 (March 31, 2023) by sjceditor

Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]

5 Reasons to Try Videos for Business Marketing

Posted on August 27, 2020 (March 31, 2023) by sjceditor

You feel an urge to duck and hide every time your aunt pulls out her Polaroid, and you cringe at the sound of your recorded voice. You’re not exactly a ham, but don’t let that stop you from trying videos for business marketing. The qualities that make you avoid the spotlight may be exactly what […]

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Marketing Musings

What We Write