Marketing Musings

What We Write

Afraid to make a commitment? There are trends for your marketing strategy that allow for a quick exit.

Add a Little Sugar: How to Create a Marketing Strategy You’ll Love

Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]

Marketing Strategy

A successful marketing strategy includes careful analysis of your target audience, including their wants and needs.

How a Successful Marketing Strategy Takes Shape

You’ve heard that you need a marketing strategy, but you aren’t sure where to start. You might wonder how you’ll even know if it’s successful. If you see business growth, how will you know whether that happened because you started posting on Instagram, or if it’s from the direct mail campaign you do every year? […]

Marketing Strategy

Your marketing strategy needs input from more than your team. Collaborate across departments for better results.

2020: The Year Your Marketing Strategy Breaks Through

You wear the same sparkly sweater to your office holiday party, year after year. You always order the chicken fettucine alfredo at the same restaurant, because why mess with what works? You participate in the Turkey Trot 5k on the Friday after Thanksgiving, shoving away suggestions that you should try a longer run. Even at […]

Marketing Strategy

Consumers drop millions of dollars shopping on their phones. Your marketing strategy must take that into consideration.

The Importance of a Mobile-Friendly Marketing Strategy

Almost 80% of smartphone users have made an online purchase from their phone. During the holidays when gift buying is at its peak, nearly 40% of all eCommerce purchases are made via the smartphone. These are strong stats from which to realize how important optimizing your marketing strategy for mobile truly is. (Download our website […]

Marketing Strategy