Marketing Musings
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Some marketing fads tend to trend for a while and then die off, while others prove to be of value and become a part of digital marketing best practices. Keeping an eye on what brings value and what doesn’t work anymore is part of planning your strategy for boosting brand awareness. This also involves vetting […]
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In honor of May the 4th, a.k.a. Star Wars Day, it’s time to take a few tips from a master. A Jedi Grand Master, that is. We want to share some digital marketing insights from none other than the great Yoda. Here are a few of his best quotes to put a new perspective on […]
Read More… from May the 4th Be With You As We Share Some Digital Marketing Wisdom From Yoda
Even in an age where social media makes a lot of noise, email marketing remains a valuable way to connect with your audience. Email is the second best-performing content distribution tool for both B2B and B2C companies. Even so, not all email marketing is effective. Here are three techniques you should be including for a […]
If you haven’t yet managed to muster up the enthusiasm for creating your 2021 digital marketing strategy, you’re not alone. Even those that mastered the agility and flexibility necessary for survival in the past year might be wondering where to go next. Don’t worry, because the trends emerging for 2021 aren’t going to require a […]
If you’re still advertising in more traditional media, such as radio ads or on billboards or the sides of buses, you may wonder if adding in some digital marketing might make a difference in your ability to capture the market, especially in areas of strong competition like the Kansas City area. While many companies have […]
Read More… from 5 Reasons Companies Invest in Digital Marketing
If you are at a community bank, it’s understandable that you haven’t prioritized digital marketing in the past. At a community bank, knowing your customer’s names and faces is a key part of your ability to serve them and understand their needs. So why make digital marketing a priority? In the age of masks and […]
Read More… from 4 Steps Community Banks Take for Successful Digital Marketing
If your digital strategy isn’t providing the return on investment you had anticipated, or if you’re wondering whether it’s worth it to keep writing a blog every week, it’s a good indication that you need to spend some time on your mix between paid and organic marketing. While both are intended to drive growth for […]
Read More… from Get the Right Mix of Organic and Paid Marketing in Your Digital Strategy
The past couple of months have turned many of our normal routines upside down, and, like others, you may have found yourself developing a new “normal”. But all this doesn’t change the fact that you have a business that not only needs attention, but also has to adapt and flex to the changing needs of […]
Read More… from How to Build a Healthy Digital Marketing Strategy in Hard Economic Times
There’s no question that digital marketing in Kansas City is on the rise (well of course it’s on the rise everywhere). Social media, email newsletters and interactive websites are just the surface of the strategic tools available to businesses wanting to connect online. You have the ability to engage target audiences in nearly endless ways […]
Read More… from Is Your Digital Marketing Strategy Missing Its Partner?
You’re the star of your social media world: you’re aware of what your audience cares about and you managed to get on the front end of the last few trending topics. Once your social media contacts reach that all important digital marketing gateway, the landing page, are your efforts successful or are they falling flat? […]
Read More… from 5 Steps to Landing Pages That Deliver Digital Marketing Conversions