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The cocoon is a safe place, with everything necessary for survival tucked neatly inside. But nobody ever waxes poetic about the beauty of cocoons. It’s the butterfly that is the metaphor for beauty, for potential, for growth. Is your marketing strategy stuck in the cocoon stage? Are you always thinking about someday, but never taking […]
Read More… from Break Out of Your Cocoon: Marketing Strategies for Growth
In a 2020 survey, 86% of consumers said they would like to see more videos from the brands they like. Video is certainly maintaining the interest of audiences, but it may not be enough to simply put a video up on social media every now and then. Your video marketing requires a more targeted strategy. […]
Read More… from Let’s Talk About Video Marketing For Lead Generation
You’ve heard that content is king, but it’s taking on new importance in an era when consumers are weary of advertising noise and skeptical of brands trying to sell, sell, sell. People are looking for a connection, not just a purchase, and content marketing is your best method for a better customer relationship. Here are […]
Read More… from 5 Reasons Content Marketing is More Critical Than Ever
If you haven’t yet managed to muster up the enthusiasm for creating your 2021 digital marketing strategy, you’re not alone. Even those that mastered the agility and flexibility necessary for survival in the past year might be wondering where to go next. Don’t worry, because the trends emerging for 2021 aren’t going to require a […]
LinkedIn is a great place to demonstrate the authenticity of your brand and build relationships, as well as learn about others in your industry. So get ready to take some real steps to put some polish on your LinkedIn marketing strategy. Step One: Mix It Up. Several years ago, LinkedIn made its Publisher feature available […]
Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]
Read More… from Add a Little Sugar: How to Create a Marketing Strategy You’ll Love
Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]
Six-second clips are the new trend in video marketing, as platforms like Tik Tok, SnapChat and Instagram Stories all push the short format video. That six seconds of video may be short, but it also can be powerful. It’s six-seconds of persuasion, brand awareness or moving your lead to the next step, a tall order […]
Read More… from Six Seconds: How to Utilize The New Trend in Video Marketing
You’ve learned a few things in 2020. You realized you could rank your sweatpants, and immediately identify your fanciest, Zoom-worthy pair. You’ve mastered talents you never knew you needed, like sneezing inside a mask and making an elbow bump look cool. Okay, both of those things are impossible, but it’s something you can shoot for. […]
Social media has been the marketing darling for the past decade, with companies often asking if tools like email could become irrelevant. Instagram marketing and other more visual formats may seem to be outshining other marketing channels, but the smartest solution is to use them in combination. Omnichannel marketing takes tools like email and Instagram […]
Read More… from Four Ways Instagram Marketing Gets a Boost from Email