Your website loads a little slowly, the last coupon mailers you sent didn’t generate the calls it did five years ago and you aren’t sure whether you should be excited about how many likes your business has on Facebook. You would love to do everything yourself, but you’re beginning to suspect that it’s time to hire a marketing agency.
Outsourcing any part of your business takes a little consideration, but here are four reasons you can expect to get more when you hire a marketing agency:
More Time: You wear a lot of hats, and it can be challenging to educate yourself fully in web design, branding or social media marketing. But diving into every one of these areas takes time away from the core functions of your business. When you partner with a marketing agency, you’ll be putting time back on the clock.
More Cost Savings: You’ve probably considered hiring an in-house marketer (or maybe you have a team and need to add more members). Adding to your in-house marketing department gives you a single specialist who comes with a salary, benefits and training costs. Outsourcing gives you a full team of specialists, whose time and talents you can access for the exact tasks you need.
More Creativity: Even if you already have an in-house marketing team, you may notice that you’re seeing a lot of recycled ideas and nothing particularly new. It happens to every company, and sometimes just getting together with some new brainstorming minds can generate some excitement and creativity.
More Perspective: If you’re not seeing the kind of growth you want, or you suspect that your metrics aren’t aligned well with your objectives, it can be helpful to get another set of eyes on your marketing campaign. Another marketer may spot what’s missing and get you on the right track to growth.
When you’re ready to hire a marketing agency, we would love to talk to you. SJC Marketing is a full-service agency, offering strategic approaches to everything from adjusting an existing campaign to starting a new marketing plan from scratch. We want to help you make your brand shine.