Marketing Musings

Is B2B marketing success on Facebook possible?
How Does Facebook Fit Into Your B2B Marketing?

You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]

Read More…

target audience
You’re Going to Need These Tools to Reach Your Target Audience

Adapting Your Business Growth Strategies to Modern Consumers At this moment, your target audience could be in four places at once – interrupting a skim through of daily emails on their desktop with responses to Twitter alerts and a quick scroll through Facebook on a mobile device, all while listening to TV in the background. […]

Read More…