Marketing Musings

Your digital marketing campaign may need to make some adjustments for voice search.
3 Big Digital Marketing Trends for 2021

If you haven’t yet managed to muster up the enthusiasm for creating your 2021 digital marketing strategy, you’re not alone. Even those that mastered the agility and flexibility necessary for survival in the past year might be wondering where to go next. Don’t worry, because the trends emerging for 2021 aren’t going to require a […]

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Including keywords in your title, and also in your conversation, is a good SEO practice for podcasts.
Is Your Podcast Aligned With Your SEO Strategy?

Podcasts are a great way to round out your marketing campaign. They make it easy to infuse your brand with authenticity, you can relax and enjoy talking about areas in which you happen to have expertise and you can record podcasts in your pjs and bed head. But just because podcasts are one of the […]

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Tips on podcasting include getting the right gear and crafting excellent questions.
3 Tips on Podcasting to Make Sure You Are Heard

Converting new leads, gaining new customers and attracting that new group of loyal followers is something all small businesses strive to do. Fortunately, that’s exactly what a high-quality podcast can achieve. Check out our tips on podcasting and see where it can take your marketing. And if you want a great podcast with lots of […]

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Your marketing strategy should include room for developing quality podcasts.
Podcast Marketing: Attracting a New Audience With Valuable Content

A Voice-Driven Marketing Strategy Interest in podcasts continues to gain momentum. In fact, more people know about podcasts than can name who our current U.S. vice president is. While that’s somewhat of a sad statistic, it’s good for podcast marketing. Edison Research looked into the growth of interest in podcasts in 2018 and found that […]

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The value of adding podcasts as a part of your comprehensive marketing plan.
Reaching Out to Millions of Listeners With These Podcast Tips

Adding Podcasts to Your Marketing Plan in 2019 If you are looking for new ways to more effectively deliver content, podcasts are exceedingly effective at doing just that. According to information from Edison Research, 12 million people tuned in to their first podcast last year, which means there are almost 124 million people relying on […]

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Flashback Friday, October 26, 2018
Flashback Friday: What, You’re Still Not Podcasting?

If you go back to our blog on the growth of podcasts in 2017, you’ll see that we encouraged you to get on the microphone with one or two of your most personable employees to create your first podcast. It’s perfect for niche market discussions, we said. It’s free content for your audience to access, […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: These Hosts Rock a Mic Like a Vandal

If you’ve been on the edge of your seat, wondering when some Vanilla Ice might make it to the podcast (complete with the wrong lyrics…good job, guys), your day has arrived. The final episode of the third season for Unfiltered Marketing, the podcast of SJC Marketing has just been dropped, and our team invites you […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: Getting What You Pay For With Web Development

When you visit a website, you make a fast decision about whether you’ll stay, or if it’s slow, unpleasant and not user-friendly. It’s easy to see when you visit someone else’s site, but are you applying the same critical eye to your own site? On this week’s episode of Unfiltered Marketing we welcome team members […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: Taking the Fear Out of Innovation

Innovation Isn’t Always About What’s New You know who you are: You get a tiny bit nervous when you see that your smartphone wants to install your update. You’re frustrated when your favorite news app has been redesigned, and you’ve avoided self-checkout for a solid decade. You’re the innovation-averse and at SJC, we see you. […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing Gets Graphic

SJC’s Graphic Designer With a Front-Row Seat to Industry Disruption For many of today’s professionals, it’s easy to remember life without cell phones or the Internet. Many remember wrestling with dot matrix printers in their early jobs, or waiting for the computer to dial up when it was time to check email. SJC’s graphic designer, […]

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