Marketing Musings

Tips on podcasting include getting the right gear and crafting excellent questions.
3 Tips on Podcasting to Make Sure You Are Heard

Converting new leads, gaining new customers and attracting that new group of loyal followers is something all small businesses strive to do. Fortunately, that’s exactly what a high-quality podcast can achieve. Check out our tips on podcasting and see where it can take your marketing. And if you want a great podcast with lots of […]

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Your marketing strategy should include room for developing quality podcasts.
Podcast Marketing: Attracting a New Audience With Valuable Content

A Voice-Driven Marketing Strategy Interest in podcasts continues to gain momentum. In fact, more people know about podcasts than can name who our current U.S. vice president is. While that’s somewhat of a sad statistic, it’s good for podcast marketing. Edison Research looked into the growth of interest in podcasts in 2018 and found that […]

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The value of adding podcasts as a part of your comprehensive marketing plan.
Reaching Out to Millions of Listeners With These Podcast Tips

Adding Podcasts to Your Marketing Plan in 2019 If you are looking for new ways to more effectively deliver content, podcasts are exceedingly effective at doing just that. According to information from Edison Research, 12 million people tuned in to their first podcast last year, which means there are almost 124 million people relying on […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: These Hosts Rock a Mic Like a Vandal

If you’ve been on the edge of your seat, wondering when some Vanilla Ice might make it to the podcast (complete with the wrong lyrics…good job, guys), your day has arrived. The final episode of the third season for Unfiltered Marketing, the podcast of SJC Marketing has just been dropped, and our team invites you […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: Getting What You Pay For With Web Development

When you visit a website, you make a fast decision about whether you’ll stay, or if it’s slow, unpleasant and not user-friendly. It’s easy to see when you visit someone else’s site, but are you applying the same critical eye to your own site? On this week’s episode of Unfiltered Marketing we welcome team members […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: Taking the Fear Out of Innovation

Innovation Isn’t Always About What’s New You know who you are: You get a tiny bit nervous when you see that your smartphone wants to install your update. You’re frustrated when your favorite news app has been redesigned, and you’ve avoided self-checkout for a solid decade. You’re the innovation-averse and at SJC, we see you. […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing Gets Graphic

SJC’s Graphic Designer With a Front-Row Seat to Industry Disruption For many of today’s professionals, it’s easy to remember life without cell phones or the Internet. Many remember wrestling with dot matrix printers in their early jobs, or waiting for the computer to dial up when it was time to check email. SJC’s graphic designer, […]

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If you haven’t tried podcast marketing, it’s a great way to engage with your target audience
4 Reasons You Need to Try Podcast Marketing

Podcasts Are a Great Cross-Promotion With Digital Marketing If you haven’t tried podcast marketing, there are several good reasons why now is time to take the plunge. Listeners love podcasts because they allow them to tune in anytime and anywhere, and within a few episodes, they generally feel a sort of camaraderie with the hosts. […]

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The 2018 Interns: Taking an Opportunity to Talk Kimpossible and Weird Food Combos

Unfiltered Marketing Spotlights Our Interns at SJC There’s always something new happening at SJC Marketing, and that’s how our team likes it! This summer, the SJC staff welcomed interns from Missouri colleges to come and experience the excitement and gain real-world knowledge of working at a full-service marketing company. This week on Unfiltered Marketing, our […]

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Need a few podcast tips to launch your first broadcast? It’s easier than you might think to begin podcasting.
The Only Podcast Tips You Need to Get Started

Why Podcast Marketing Is on the Rise … and Why You Should Try It Who could have guessed that audio content would be one of the fastest-growing forms of content on the marketing scene? If you’re picturing boring talk radio with monotone voices, then it’s time to get familiar with podcasting, a growing content format […]

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