Marketing Musings

If your content marketing is filled with sales pitches, you’re definitely doing it wrong.
Common Content Marketing Mistakes

You’re posting on your blog regularly. You repurpose your best material into infographics and videos. You even make it your personal mission to prioritize SEO principles for your content marketing strategy. But are there things you are also doing that may be having a negative effect on your content marketing efforts?  Use the following list […]

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Monday Morning Coffee
Step Right up to Witness the Marvel of Marketing While You Enjoy Your Monday Morning Coffee

The circus has just pulled into town, and while the big striped tents are going up and the smell of popcorn and cotton candy is beginning to waft through the streets, you might be surprised what you can learn about marketing from the circus. Have you ever thought about how a circus attracts its crowds? […]

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When writing your marketing strategy, consider that today, content marketing is marketing.
Creating a Marketing Strategy With the Biggest Trends of 2019

It’s Time to Update Your Marketing Strategy Your marketing strategy should be a balance of tried-and-true, foundational principles, executed using the latest trends. For instance, you’re always telling your brand story to your target audiences; how you tell it is what’s shaped by the latest and most up-to-date techniques. As you create your strategy for […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: These Hosts Rock a Mic Like a Vandal

If you’ve been on the edge of your seat, wondering when some Vanilla Ice might make it to the podcast (complete with the wrong lyrics…good job, guys), your day has arrived. The final episode of the third season for Unfiltered Marketing, the podcast of SJC Marketing has just been dropped, and our team invites you […]

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It’s easy for a marketing strategy to lose the element of a person-to-person, emotional connection.
How to Foster Engagement and Connection in Your Marketing Strategy

Practical Tips for Establishing an Emotional Connection You have high-quality content that adds value for your audience, you’re regularly posting on social media and your website is mobile-first, user-friendly and all the landing pages are designed to move visitors to the next step in the sales process. What could possibly go wrong with a marketing […]

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Why Your Content Marketing Strategy Should be Driven by Data and Goals

  How do you determine the frequency with which content should be distributed and what detriments come with ignoring data? At SJC Marketing, there are several factors we take into consideration when we’re establishing a content distribution strategy: Who is your target audience? What channels does your target audience frequent? How much time does your […]

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creative marketing ideas
Creative Marketing Ideas to Get Your Email Strategy the Attention it Deserves

Small Business Tips for Your Next Email Campaign What’s so special about 1971? First, it was the year that Disney World opened, plus All in the Family premiered on television.  So as you can see, it was a really great year, especially because it was also the birth of a new form of communication we […]

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Trending Thursday
Trending Thursday: Social Media Marketing Gives Nonprofits a Voice

It’s not fun to think of the nonprofit industry as competitive, but it is a reality that must be faced. Nonprofit organizations compete for a share of donors’ funds just as for-profit brands compete for a share of consumer spending. Consequently, marketing is just as vital for a nonprofit as it is for a business. […]

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marketing trends
Video Continues to be at the Center of Marketing Trends

How to Approach Video Marketing Strategies By next year, it’s predicted that marketers will flood the Internet with video content. In fact, a study by Syndacast, a digital marketing company, suggests that nearly 75 percent of  Internet traffic will be video by 2017. What marketing trends should you follow, and what video marketing strategies should […]

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marketing strategy
Using Video in Your Marketing Strategy

Make a Splash With These Five Video Marketing Tips You are constantly striving to get your brand out in front of as many consumers as possible, which is why social media has become such a hit. While the bulk of attention is placed on copy in many marketing strategies, video shouldn’t be ignored. According to […]

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