Marketing Musings

Whether it’s a slow-loading website or an outdated buyer persona, it’s time for cleaning up your marketing strategy.
Is It Time to Do Some Spring Cleaning on Your Marketing Strategy?

You never saw it until your guests had already arrived. Despite trying to get things in order to have company, you missed the giant cobweb that came loose from the corner of your ceiling and is about to descend onto the head of one of your visitors. A single cobweb isn’t likely to tank your […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
You Had Me at Marketing: A Monday Morning Coffee Love Story

It’s the one your mother warned you about. They change their minds all the time, you can’t seem to get an idea of where things are going, and you keep investing money without being totally sure whether you’re getting anywhere. Just when you think you know them intimately; the situation completely shifts. It’s not a […]

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Email marketing helps create quality leads for your business.
Email Marketing Woes? It Might Be Your List

Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]

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Finding new ways of reaching customers is a key part of content marketing.
How Content Marketing Has Changed During the Pandemic

The pandemic, has shifted how we do many things this year including content marketing. Businesses have discovered new ways to make an impact with their content, and perhaps marketers in all industries can learn a little something from manufacturing companies and the changes they have made as 70% have altered their approach to messaging. According […]

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Your B2B marketing should be more focused than ever on listening to your target market.
Why There’s No Social Distancing in B2B Marketing

Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]

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If your content marketing is filled with sales pitches, you’re definitely doing it wrong.
Common Content Marketing Mistakes

You’re posting on your blog regularly. You repurpose your best material into infographics and videos. You even make it your personal mission to prioritize SEO principles for your content marketing strategy. But are there things you are also doing that may be having a negative effect on your content marketing efforts?  Use the following list […]

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Monday Morning Coffee
Step Right up to Witness the Marvel of Marketing While You Enjoy Your Monday Morning Coffee

The circus has just pulled into town, and while the big striped tents are going up and the smell of popcorn and cotton candy is beginning to waft through the streets, you might be surprised what you can learn about marketing from the circus. Have you ever thought about how a circus attracts its crowds? […]

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When writing your marketing strategy, consider that today, content marketing is marketing.
Creating a Marketing Strategy With the Biggest Trends of 2019

It’s Time to Update Your Marketing Strategy Your marketing strategy should be a balance of tried-and-true, foundational principles, executed using the latest trends. For instance, you’re always telling your brand story to your target audiences; how you tell it is what’s shaped by the latest and most up-to-date techniques. As you create your strategy for […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: These Hosts Rock a Mic Like a Vandal

If you’ve been on the edge of your seat, wondering when some Vanilla Ice might make it to the podcast (complete with the wrong lyrics…good job, guys), your day has arrived. The final episode of the third season for Unfiltered Marketing, the podcast of SJC Marketing has just been dropped, and our team invites you […]

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It’s easy for a marketing strategy to lose the element of a person-to-person, emotional connection.
How to Foster Engagement and Connection in Your Marketing Strategy

Practical Tips for Establishing an Emotional Connection You have high-quality content that adds value for your audience, you’re regularly posting on social media and your website is mobile-first, user-friendly and all the landing pages are designed to move visitors to the next step in the sales process. What could possibly go wrong with a marketing […]

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