Marketing Musings

Whether it’s a slow-loading website or an outdated buyer persona, it’s time for cleaning up your marketing strategy.
Is It Time to Do Some Spring Cleaning on Your Marketing Strategy?

You never saw it until your guests had already arrived. Despite trying to get things in order to have company, you missed the giant cobweb that came loose from the corner of your ceiling and is about to descend onto the head of one of your visitors. A single cobweb isn’t likely to tank your […]

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In Instagram marketing, Stories are seen only by your followers, but Reels offers a new opportunity to get discovered.
3 Reels Features to Add to Your Instagram Marketing Strategy

You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]

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Afraid to make a commitment? There are trends for your marketing strategy that allow for a quick exit.
Add a Little Sugar: How to Create a Marketing Strategy You’ll Love

Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]

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A clearly-defined marketing strategy allows you to set goals and identify metrics to determine your success.
And for Dessert … a Recipe for Marketing Strategy Success

A marketing strategy is a lot like a recipe, helping you make sure you’re successful and on the right track. Imagine it’s Thanksgiving, and you’re preparing to host 25 people at your home for the big meal. The table is set with your mother’s silver candlesticks, perfectly lettered place cards and the crystal wine goblets […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
A Little Monday Morning Coffee Guidance to Make Your Marketing Strategy a Little Less Scary

Hey, know what sounds like great fun on this Monday morning? How about writing a marketing strategy? If this scenario strikes fear or panic in you, or causes you to bury your face in the candy bowl as a primitive form of escape, SJC Marketing is here to help in this Monday Morning Coffee. The […]

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B2B marketing relies on a clear strategy and metrics in order to successfully run a campaign.
3 Biggest Challenges Plaguing B2B Marketing

You might think your biggest B2B marketing challenge is the fact that in the early days of your company, you invited everyone you know to like your social media profile and now you can’t get your mom to stop commenting on your posts. Okay, so that’s a pretty big one, but a recent survey identified […]

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Rescue your marketing strategy from the same old formats by creating some great GIFs.
How to Successfully Include GIFs in Your Marketing Strategy

GIFs sum up your feelings in a three-second clip. They help you say, “Happy Birthday,” or “This is crazy,” in one convenient click. You and your siblings have entire conversations using them, fully understanding the coexistence of, “I’d drop everything to do anything for you,” but “If you chew near my ear again, you’re going […]

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If you could choose 20 things to promote your brand, what would they be? No matter what you think of, SJC does it.
20 Things to Promote Your Brand in 2020

2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]

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It’s time to examine your strategy and be sure you’re utilizing the best email marketing practices.
Best Email Marketing Practices For Growth Strategies

Your brand is on the move. You’re conducting a great live video series on Facebook, your community on LinkedIn is building your reputation for being an expert in your industry and your podcast has a growing list of subscribers. There’s just one thing: your email marketing has a distinctly early-2000s vibe. It’s time to update […]

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Your B2B marketing should be more focused than ever on listening to your target market.
Refine Your Marketing Strategy Using Customer Feedback

It’s hard to re-frame a customer complaint into a gift, particularly when the complaint might involve a lengthy or expensive resolution. But when you consider that a customer’s feedback could streamline your process for designing or refining your marketing strategy, you might decide your customers’ words are a valuable addition. Here are four ways that […]

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