Marketing Musings

Email marketing helps create quality leads for your business.
Email Marketing Woes? It Might Be Your List

Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]

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From subject lines to audience segmentation, SJC Marketing examines email marketing best practices.
Timing Your Emails: Email Marketing Best Practices

You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]

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Email marketing should focus on providing value, not just stuffing the inboxes of your contacts.
5 Email Marketing Steps to Help You Engage Your Audience

You know the difference between the marketers that stuff your inbox with emails just to send emails and those that provide value in their email communications. Constructing an email marketing  strategy that nurtures leads and engages your audience comes down to a few simple steps (And after you read this, download our white paper for […]

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email marketing
Avoid These Three Email Marketing Mistakes

Take the Roadblocks Out of Your Customer Acquisition Strategy You’ve probably heard that email remains one of the best ways to reach your target audience, but that doesn’t mean you should just send out blanket emails. Email marketing must be a part of a broader customer acquisition strategy that utilizes specific tools to personalize the […]

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email marketing
Is Email Marketing Still Important?

Here’s Why Email Marketing is Still a Valuable Marketing Tool in 2017 Email marketing just may be more important than ever. Even though it is over 40 years old (yes, this is true), email is a medium that hasn’t gone away, nor is it anytime soon. However, in a world where 269 billion emails are […]

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Email Campaign Marketing – 3 Tips to Bring You Up-to-Date

Brands are increasingly realizing that to deliver effective email campaign marketing, they have to reach out to would-be buyers through a diverse platform that covers all the communication bases. There are many relevant channels that cross paths, and learning how to thread these various channels into a cohesive marketing strategy is key to maximizing return […]

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