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Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]
You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]
Read More… from Timing Your Emails: Email Marketing Best Practices
You know the difference between the marketers that stuff your inbox with emails just to send emails and those that provide value in their email communications. Constructing an email marketing strategy that nurtures leads and engages your audience comes down to a few simple steps (And after you read this, download our white paper for […]
Read More… from 5 Email Marketing Steps to Help You Engage Your Audience