Marketing Musings

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Small business marketing is all about branding. At every touchpoint, your customer should see who you are.

Branding Is the Foundation For Your Small Business Marketing

If you thought branding was just choosing a logo and a color scheme for your company, you’re not alone. A lot of small business owners miss the value of comprehensive branding. Your small business marketing plan should start with an in-depth discussion of who you are, what you value and what sets you apart from […]

Demographics can allow small business marketing efforts to more directly target their audiences.

How to Effectively Use Demographics for Small Business Marketing

Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]

Marketing Strategy

3 Reasons Why Instagram is Ideal for Small Business Marketing

As a small business owner, you may assume that social media is for the big guys. Also, you’re busy running a business and you don’t have the time to devote to building a following so you really haven’t looked into it anymore. You may be surprised to find out that Instagram is actually ideally designed […]

Instagram Marketing