Marketing Musings

Demographics can allow small business marketing efforts to more directly target their audiences.
How to Effectively Use Demographics for Small Business Marketing

Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]

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Create a business profile to begin using Instagram for small business marketing.
3 Reasons Why Instagram is Ideal for Small Business Marketing

As a small business owner, you may assume that social media is for the big guys. Also, you’re busy running a business and you don’t have the time to devote to building a following so you really haven’t looked into it anymore. You may be surprised to find out that Instagram is actually ideally designed […]

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Monday Morning Coffee With Okie Candle Shop

Building a Local Brand in a Digital World When it comes to building a local brand in a world where consumers are consumed (see what we did there?) by digital media, creating awareness can be challenging. But Okie Candle Shop can show small businesses how it can be done on a limited budget. The Oklahoma-based […]

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detailed plan
Start Your Marketing Strategy With a Detailed Plan

A Strategy is Critical for Small Business Marketing You can do everything right at your small business, but if you’re not marketing your brand, how will consumers know about you? Most often, the challenge is that while you’re really good at what you do, you’re probably not familiar with marketing strategy planning. Marketing without a […]

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