Marketing Musings

Email marketing and social media are platforms that both can be valuable to your marketing strategy but the power of email marketing is often overlooked.
3 Unique Benefits of Email Marketing

Social media has been the rage for the better part of the last decade, with marketers closely following trends and data to determine the right frequency, timing and audience to grow their brand presence. But can social media ever replace the power of email marketing? While both are digital formats, there are distinct benefits that […]

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Email marketing remains a heavyweight in consumer outreach.
Get Your Email Marketing Campaign Back on Track

More than $102 billion will have been spent on social media marketing campaigns by the end of 2020, so it makes sense that people would think that social media is the king of all mediums. But don’t forget about the power of email marketing, because it can create a large return on investment (ROI) in […]

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From subject lines to audience segmentation, SJC Marketing examines email marketing best practices.
Timing Your Emails: Email Marketing Best Practices

You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]

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Knowing your audience matters the most in email marketing.
How Do You Decide Email Marketing Frequency For Your Brand?

Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]

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Email marketing comes with easily-accessible analytics that allow you to refine your strategy.
38% of Consumers Moved to Action by Email Marketing

Remember 40 years ago when email was just becoming a thing? Maybe you can recall sending your first attachment, or when people were obsessed with email chain letters. The channel has definitely matured into a better place, but it hasn’t lost its glossy sheen. Email marketing remains one of the most reliable ways to engage […]

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To achieve a good return on investment for email marketing, make sure you’re using personalization.
5 Keys to a Solid Email Marketing Strategy

Using email marketing as a way to connect with your target audience is an effective strategy, with a return on investment of 28.5% compared to only 7% for direct mail. The trouble is that many companies don’t utilize effective email practices and don’t see the return on investment that is possible with email campaigns. How […]

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Ramp up your email marketing conversions with simplified opt-ins and more enticing offers.
6 Ways You Could Be Sabotaging Your Email Marketing Efforts

Opening your email inbox is becoming an awful lot like trekking out to your home mailbox: full of possibilities, but so often disappointing. That’s not because email marketing isn’t relevant; in fact, across every industry, the email open rate is 32%. It’s hard to find engagement like that in other channels. If you want to […]

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Don’t risk being labeled a spammer – utilize email marketing techniques that work.
Are You Seeing Good Results From Your Email Marketing Campaigns?

Developing a Strong Email Marketing Strategy in 2019 If you’ve been in the marketing game long enough, you know that there was a time when it was common practice to send an email to pretty much everybody you could get an email for. That might be called “spamming” today. Email marketing is still important — […]

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email marketing
Is Your Email Marketing Missing a Personal Touch?

To Create an Effective Marketing Strategy, You Need to Harness the Data With all the social media platforms continuously rolling out bigger and better features to help you connect with your target audience, it’s hard to believe that email marketing still provides the best return on investment. It’s easy to think of email as being […]

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Lil’ Susie’s Round Up: Make Your (Email Marketing) List and Check it Twice!

Are you making your list and checking it twice when it comes to email marketing? Pressing “send” shouldn’t cause fear and trembling. Learn more about tapping into the world of error-free email marketing campaigns! Your email marketing campaigns can be free of mistakes with careful preparation and execution. It’s time to create your pre-send checklist and end your fears […]

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