Developing a Strong Email Marketing Strategy in 2019
If you’ve been in the marketing game long enough, you know that there was a time when it was common practice to send an email to pretty much everybody you could get an email for. That might be called “spamming” today. Email marketing is still important — it’s just changed a lot in how you set up your strategy for success.
By keeping an eye on marketing strategy trends and plotting your course carefully, you can see a huge improvement in your email marketing results. Here are a few important steps:
Approach Automated Solutions Carefully
With all the talk about machine learning and artificial intelligence, many organizations have started utilizing an automated solution by now. Despite all the inherent value to this technology, you have to be careful about how you use it.
Automated sales emails, for example, might look genuine the first time they go out, but without the human touch, this automated solution can turn into an un-personalized experience quickly.
While there are some automated processes that can drastically reduce the tedium of day-to-day tasks, to personalize your message, you have to be specific about how you segment your audience and how you craft content to each of these segments.
Relationships take work, but the work is much easier when your clients have gotten something of value from you. This will show in your emails to them, as they’ll be happy to see them and you’ll get more responses.
The more you segment, the better you’re going to be able to offer a consistent message that actually speaks to that specific audience. Segmenting the audience is an excellent way to ensure that your email marketing campaign will hit home with more people, thereby improving your connections.
Do you realize that the majority of the traffic on the Internet today is video? There’s a reason for that — people love it.
Like it or not we’re living in a fast-paced world where people only have a limited amount of time they’re willing to spend on your content, which is why that quick video hit can boost your marketing strategy considerably.
Another trend for 2019 is embedded video in email marketing strategies. This hasn’t been a popular option in the past, and you’ll need specific tools for it to work right, but it’s a strategy worth looking into.
At SJC Marketing, we would love to set up an email marketing campaign for you so you can focus on what you do best. Contact us and let’s talk about how we can revitalize your email marketing strategy.