Marketing Musings

We love digging into the numbers for all the answers!
Google Analytics: How You Define Fun

If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]

Read More…

Email marketing remains a heavyweight in consumer outreach.
Get Your Email Marketing Campaign Back on Track

More than $102 billion will have been spent on social media marketing campaigns by the end of 2020, so it makes sense that people would think that social media is the king of all mediums. But don’t forget about the power of email marketing, because it can create a large return on investment (ROI) in […]

Read More…

Google Analytics
What Are You Thankful for This Year? We Say Google Analytics!

This year, when everyone’s going around the table, sharing what they’re thankful for, you’ll probably hear the old stand-bys: family, friends and good health. Take the leap, be a little different (and out yourself as a pretty legitimate nerd) and say what you’re really thankful for: Google Analytics. Just between you and the stuffing, take […]

Read More…

Compare your click through rate to the average for your industry to see how you stack up.
Click Through Rate is Our Word of the Week

There are a few key performance indicators (KPIs) that help tell a story of where your company is compared to your goals, but in the digital marketing age, click through rate is one of the biggest. No matter what industry you’re in, your click through rate is an effective metric for determining how effective your […]

Read More…

Dive deeper into how your audience interacts with you through Google Analytics tools.
Google Analytics: Why Digging Deep Improves Content

A Direct Approach to an Improved Marketing Strategy Are you looking for fresh content ideas to assist you in your outreach? Content marketers are increasingly tapping into Google Analytics to find a new direction where more consumers can become aware of their brand. Google Analytics can help you understand your customers, and that’s step number […]

Read More…

Why Google Analytics is important for your marketing strategy in 2019.
The Crazy Important Details of Google Analytics

Prioritizing the Right Google Analytics Metrics If the thought of sifting through the lost sock bin at home seems fun or if you suddenly relish the thought of prepping the paperwork for your tax return, you may love the thought of digging through your data on Google Analytics. But we’re guessing Google Analytics isn’t at […]

Read More…

Find out how to gain followers on Twitter by doing your research on the competition.
How to Gain Followers on Twitter in 3 Easy Steps

Make Improving Your Twitter Outreach Part of Your Marketing Strategy Have you ever stressed out about how many followers you have on Twitter? It’s not about ego and it’s not about being in a grown-up version of a popularity contest. It’s about driving your organization forward. If you want to know how to gain followers […]

Read More…

social media strategies
Does Your Social Media Strategy Help You Engage Your Target Audience?

Personalized Marketing That Connects With Your Audience Personalized marketing is one of the big trends of 2018, and one of the best opportunities for demonstrating your personal connection is through your social media strategies. Personalization provides a host of benefits, including better customer loyalty, increased conversions and ideally, it will create a buzz around your […]

Read More…

marketing strategy
Are You Missing This Important Piece in Your 2018 Marketing Strategy?

Personalization Is Key to Marketing Success in 2018 You know that personalization is important in your marketing strategy, but knowing it’s important and knowing how to do it are two distinctly different things. For instance, adding a name to a form letter or email might have counted as personalization a few years ago, but not […]

Read More…

social media marketing
Remember What Social Media Marketing is All About

If You’re Not Converting Members of Your Target Market, It’s Time to Adjust Your Strategy Social media marketing holds a lot of opportunity for creating brand awareness and connecting with your audience, but it’s important to remember why you’re hanging out there: conversions. If you’re not converting members of your target audience to high-quality leads, […]

Read More…