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Content marketing is about adding value to your customers and prospective customers, but you need a strategy beyond simply churning out information to your audience. While they might be impressed with what you know, it may be expertise that’s wasted because it’s simply not relevant at the moment. A great content marketing strategy delivers value […]
Read More… from Is Your Content Marketing Maximizing the Impact of Touchpoints?
You’ve decided to invest some of your marketing funds in paid social media advertising. How can you be sure that your ads will deliver a positive return on investment (ROI)? The answer is design, and the good news is that you can control many of the elements that determine just how good your ROI is […]
Your brand design is more than your logo or your name; it’s the total package that includes your color palette, personality and overall feel to your brand. It’s what makes members of your target audience immediately recognize content that’s been posted by you. (If you want to know more about taking your brand to a […]
Read More… from 6 Tips for Displaying Your Definitive Brand Design on Social Media Profiles
You’ve got a beautiful website that showcases your brand in your color scheme, offers a nice product description for each item in your inventory and includes a great library of content on everything from industry trends to how-to manuals. You may never have guessed that your website was meant to do much more. But it […]
Read More… from How Your Website Should Empower Your Marketing Strategy
You’re the star of your social media world: you’re aware of what your audience cares about and you managed to get on the front end of the last few trending topics. Once your social media contacts reach that all important digital marketing gateway, the landing page, are your efforts successful or are they falling flat? […]
Read More… from 5 Steps to Landing Pages That Deliver Digital Marketing Conversions
Opening your email inbox is becoming an awful lot like trekking out to your home mailbox: full of possibilities, but so often disappointing. That’s not because email marketing isn’t relevant; in fact, across every industry, the email open rate is 32%. It’s hard to find engagement like that in other channels. If you want to […]
Read More… from 6 Ways You Could Be Sabotaging Your Email Marketing Efforts
Your Design Is More Than Just Your Logo When you think of design as it relates to your marketing strategy, you might say, “Sure, we have a logo.” And it’s probably a great one. Yet, everybody has a logo. With so many brands extending their design efforts far beyond their logos, a stellar logo isn’t […]
Read More… from 5 Reasons Your Marketing Strategy Is Only as Good as Your Design
Content Is King, and That Includes User Content Does your target audience perceive your brand and the content about your brand as being authentic? That can depend, at least in part, on the content you’re putting in front of them. For most brands, digital marketing efforts will determine the quality of that content. There is […]
Read More… from Digital Marketing for Improving Brand Authenticity
The Importance of Focusing on This Key Piece of Your Website Design You can create an edgy, funny social media strategy that catches the eye of your followers and pushes a lot of traffic to your site. But if your website design has one major flaw, you’re likely to lose your edge. What’s the design […]
Read More… from The Website Design Flaw That’s Hurting Your Social Media Strategy
How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins. The best efforts help to build trust with a target market and retain customers who have found a degree of loyalty with the brand. Seeing results […]
Read More… from The Value of a Quality Content Marketing Campaign for Your Bottom Line