Marketing Musings

Marketing in a recession may seem counter-intuitive, but it’s likely to pay off over time.
Now Is Not The Time To Cut Your Marketing Budget

When the economy slows down, you may quickly begin looking for where your budget could weather a storm. If a recession causes revenues to dip, can you offset the damage by trimming your marketing budget? It may seem natural to cut back on spending, but a look at history will tell you that it might […]

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When the economy is tough, your marketing strategy needs to get more focused. Learn where your dollars count most.
Marketing in a Tough Economy

When the economy is slow and your marketing budget is suddenly under a lot of scrutiny, it can be challenging to know how to prioritize your spending. Should you put more into customer acquisition or retention? Maybe it’s time to run some serious promotions. While all of these questions are worth considering, now is the […]

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