Marketing Musings

Content marketing requires intentional planning. Plan smart with an expert in your corner.
Content Marketing and the Shifting Needs of Your Target Audience

Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]

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Good marketing comes with a measure of fluidity so that you are able to pivot and change as needed.
Keeping Your Marketing Strategy Fluid in Changing Times

Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]

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Multiply the impact of a micro-moment by tapping into influencers on social media platforms.
3 Steps for Engaging With Influencers on Social Media Platforms

Reach Your Target Audience Through Influencers’ Micro-Moments Google’s defining of micro-moments helped marketers zero in on a split-second opportunity that happens hundreds of times every day on smartphones. You know that if you’re tuned in to your target audience and watching their behaviors on social media platforms, you’ll be ready to capture that micro-moment. If […]

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social media marketing
The Unique Social Media Marketing Approach for Webinars

Reach Your Target Market to Improve Conversion Rates Hosting a webinar is a low-cost, high conversion event that adds value to your target market. The key is getting the right people to fill up your webinar. It’s not enough just to count heads and determine it’s a success. Through social media marketing, you can reach […]

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Lil' Susie's Round-Up, January 19, 2018
Lil’ Susie’s Round-Up: Facebook Changes. Now What?

It can be hard to keep up with all the changes that social media platforms make. But there is an underlying theme that will help your business stay relevant no matter what updates are installed. Facebook’s latest change is a fundamental change in the way many businesses use the platform. Ideally, Facebook gives businesses a […]

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Monday Morning Coffee
Monday Morning Coffee With KC Restoration

As a startup, it can be difficult to decide how much of your small budget should be spent on marketing tools for your strategic marketing plan. Marketing is crucial to jumpstarting brand engagement for a new small business, but there’s also the bottom line to think of. A great example of a young brand that […]

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Monday Morning Coffee
Enjoy Your Monday Morning Coffee and Follow the Rainbow of Social Media Platforms to Your Pot o’ Gold

Wish you could stumble upon the luck of the Irish and see some ROI from your social media marketing efforts? Thankfully, marketing success has more to do with strategy than luck. A well-planned social media marketing strategy produces results because it is based on a combination of proven tools and strategically tested tactics. Toss out […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Dashboard, Etiquette & Forecast

Twitter Dashboard Twitter is launching the Twitter Dashboard, a web app that will allow businesses to more easily connect with their community. Do you think you’ll use this app to help your business grow on is particular platform? Mobile Etiquette As we all learned from Mary Poppins, “manners matter.” This carries over into mobile etiquette, […]

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social media trends
3 Unexpected Ways Social Media Trends Provide Direction to Your Marketing Plan

Information About Your Target Audience Is Important to Your Marketing Plan Do you regularly catch up on the latest social media trends? It may seem like a task only the super savvy social media people do, but it can actually be very insightful for business owners. Amidst the social media trends discussions about the newest […]

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Lil Susie’s Round Up: New Social Platforms for 2016

In this week’s Lil Susie’s Weekly Round Up, we are doing something a little bit different. We are highlighting three social platforms we believe will take off in 2016. You have three weeks to learn how to effectively use these three apps/tools to add them to your 2016 marketing strategy. Can you use them for […]

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