How Do You Adjust Your Marketing Strategy During Tough Economic Times?


Refocus your marketing strategy to show value in tough times.

This past month has seen many changes in our country which has and will likely continue to affect the economy for a long time. With the current economic situation, are you wondering how to adjust your marketing strategy?

Here are some important things to think about as you look at your strategy moving forward:

Assessing the Situation

The impact your marketing content has on your audience will vary depending on how well you know them. For example, how is the current economic situation impacting them? What are you positioned to do to help them? Also, how are the changes impacting how you approach what you do as a company?

Pandemic or no pandemic, the better you can answer these questions, the more prepared you will be to build content that will strike a chord with your target audience.

The Delicate Dance

It’s definitely not a time to lose touch with your sense of empathy. One wrong move, particularly in your approach to social media, can be a hazardous one for your brand. As such, many brands have kept rather quiet lately, but that doesn’t mean you can’t maintain a presence on your social media platforms.

You still need to promote your brand, so rather than address the current economic situation specifically, develop content that addresses your brand’s mission. Talk about the value you offer while the current economic situation is still unfolding. Remind everyone that you’re cognizant of what’s going on out there, but that you’re still a resource for them.

Planning for Recovery

Your marketing strategy is your brand’s voice. It’s more important now than ever to get your voice out there and prepare for when recovery occurs. While marketing might seem like a good place to “trim the fat” during economically uncertain times, don’t lose sight of the fact that marketing is basically your mouthpiece that assists you with the long game.

At SJC, we know businesses are hurting right now, but we also know they continue to offer products and services that are of value to their customers. We’re assisting them in building up their marketing content that takes a different approach – one that is suited for our current situation. If you need assistance with your marketing strategy, our team is ready to help you move forward.

We’d love to learn more about you.