Marketing Musings

What We Write

Refocus your marketing strategy to show value in tough times.

How Do You Adjust Your Marketing Strategy During Tough Economic Times?

This past month has seen many changes in our country which has and will likely continue to affect the economy for a long time. With the current economic situation, are you wondering how to adjust your marketing strategy? Here are some important things to think about as you look at your strategy moving forward: Assessing […]

Marketing Strategy

Your 2020 marketing strategy should include a plan for sharing your strategy across the organization.

Marketing Strategy 2020: Why the Best Marketers are Nowhere to be Seen

Your marketing team probably isn’t hanging around the water cooler much these days, nor are they exchanging YouTube videos in the breakroom. For savvy marketers, that last quarter of the year is a busy time spent deep in analytics and budgets to create the marketing strategy for the following year. If you just got that […]

Marketing Strategy

A successful marketing strategy always includes a clear understanding of what makes your business unique.

4 Key Elements for a Successful Marketing Strategy

You know you need a marketing strategy, but you may not be sure which elements are really necessary and which are just prolonging the process. What’s essential for an effective strategy? Marketing strategies certainly can have an open-ended feel to them. After all, you can always do more, but you also have other things to […]

Marketing Strategy

Make sure your marketing efforts hit their mark and produce ROI with a well-developed strategy.

A Marketing Strategy That Hits the Bullseye, Every Time

Imagine you walk into work tomorrow morning and your boss announces that you’re required to bail out on all your marketing activities. Instead, you’ll put on a blindfold, throw a few darts and see where they land on a target filled with trendy ideas for promoting your brand. Would there really be any difference from […]

Marketing Strategy