Not so fast. Have you signed up for our monthly newsletter? You don't know what you're missing!
You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]
Read More… from 3 Reels Features to Add to Your Instagram Marketing Strategy
If you haven’t yet managed to muster up the enthusiasm for creating your 2021 digital marketing strategy, you’re not alone. Even those that mastered the agility and flexibility necessary for survival in the past year might be wondering where to go next. Don’t worry, because the trends emerging for 2021 aren’t going to require a […]
Email marketing remains an effective tool for connecting with your target audience, despite its distinct role as the digital marketing dinosaur. Now in its 40s, email still manages to outpace its younger, more social counterparts like Facebook and LinkedIn in many situations. Maybe it’s the fact that an email’s promotional info is almost always more […]
Most marketers strive to personalize their content so it is more impactful and produces results. And while digital marketing might seem like a poor medium to deliver personalized content, if you’ve done your research on your target audience, you can easily personalize your content to them. It might come as a surprise that in areas […]
Read More… from Personalizing Your Digital Marketing Content Hits Home With Consumers
If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]
Read More… from Are You Using Facebook Ads for Lead Generation?
If you’re still advertising in more traditional media, such as radio ads or on billboards or the sides of buses, you may wonder if adding in some digital marketing might make a difference in your ability to capture the market, especially in areas of strong competition like the Kansas City area. While many companies have […]
Read More… from 5 Reasons Companies Invest in Digital Marketing
LinkedIn has been targeted as a lead-generating machine by companies focusing on both B2B and B2C marketing campaigns. LinkedIn marketing efforts continue to grow, particularly in the B2B world as nearly 90% of digital marketing specialists in this space say they use LinkedIn in their outreach strategy. If you haven’t used this channel for your […]
Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]
Read More… from Improving Engagement in Your Social Media Marketing
Social media marketing provides an opportunity to connect with your target audience, but it’s important to have an understanding of the platforms. Even more importantly, you need an understanding of where your target audience likes to spend their time. Your content can only be viewed by those most likely to convert if it’s appearing on […]
Read More… from Generational Differences Informing Social Media Marketing
Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]
Read More… from 5 Common Mistakes You Might Be Making With Facebook Ads