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If your digital strategy isn’t providing the return on investment you had anticipated, or if you’re wondering whether it’s worth it to keep writing a blog every week, it’s a good indication that you need to spend some time on your mix between paid and organic marketing. While both are intended to drive growth for […]
Read More… from Get the Right Mix of Organic and Paid Marketing in Your Digital Strategy
The masses have spoken; video is what they want. According to a Cisco annual Internet report, 82% of consumer Internet traffic will be comprised of video in 2021. That should motivate you to make video marketing a part of your strategy for content distribution if you haven’t already. The beauty of video is its versatility. […]
Read More… from Video Marketing Tips for Engaging With Your Audience
It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]
Read More… from 5 Reasons Social Media Marketing For Small Businesses Is Key
Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]
Read More… from 3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign
Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]
Read More… from Keeping Your Marketing Strategy Fluid in Changing Times
Are you looking for more engagement with your social media marketing? If activity among your target audience is waning, it’s possible that you are out of touch with what your audience is looking for. You are well aware of the value of social media for attracting new customers, continuing the conversation with existing customers and […]
Read More… from Is Your Social Media Marketing Engaging Your Audience?
The past couple of months have turned many of our normal routines upside down, and, like others, you may have found yourself developing a new “normal”. But all this doesn’t change the fact that you have a business that not only needs attention, but also has to adapt and flex to the changing needs of […]
Read More… from How to Build a Healthy Digital Marketing Strategy in Hard Economic Times
Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]
Read More… from Social Media: The Surprisingly Simple Answer for B2B Marketing
Customer reviews can make a big impact on your Instagram marketing strategy. After all, research from BrightLocal shows that 91% of consumers read customer reviews as a part of their purchasing decision. Where does Instagram fit into this purchasing process? 83% of Instagram’s one billion monthly users say they are there for product discovery purposes. […]
Read More… from How to Use Reviews as an Instagram Marketing Tool
In the last decade, cupcakes have gone from strictly kids’ fare, offered in bright colors at birthday parties, to an elegant and trendy option for weddings and showers. Baked with exotic flavors and displayed in tiered formation, these little desserts have experienced a rebirth that any marketing team would love to orchestrate for their brand. […]
Read More… from When Marketing Imitates Dessert: A Cupcake Lesson