Marketing Musings

Try this sweet little marketing lesson that comes topped in buttercream. Yum…
When Marketing Imitates Dessert: A Cupcake Lesson

In the last decade, cupcakes have gone from strictly kids’ fare, offered in bright colors at birthday parties, to an elegant and trendy option for weddings and showers. Baked with exotic flavors and displayed in tiered formation, these little desserts have experienced a rebirth that any marketing team would love to orchestrate for their brand. […]

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Monday Morning Coffee
Monday Morning Coffee With Icing Café

Are you looking to balance out your typical chips and beer with something a little sweeter. What about melt-in-your-mouth ribbons of soft buttercream or tantalizing flavors like Strawberry Moscato and Salted Caramel? Maybe some lighter-than-air chocolate cake filled with chocolate ganache or marshmallow crème. Grabbing a few cupcakes, cake pops or a dozen chocolate chip […]

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Monday Morning Coffee: How SJC Justifies Eating Cupcakes for Breakfast

There are many things companies can do to get customers in their doors. But what happens AFTER they’ve sent their products home with them? One of the most important aspects of marketing is customer feedback. Recently, members of the SJC team indulged in cupcakes during our Wednesday Team meeting. And no, it’s not our normal […]

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