Marketing Musings

Are you surprised to hear that social media is a solid channel for B2B marketing? Find out why and how you should use social media for growing your brand.
Social Media: The Surprisingly Simple Answer for B2B Marketing

Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]

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Hitting B2B buyers on an emotional level can improve B2B marketing efforts.
B2B Marketing on the Emotional Level

B2B buyers operate in a different mindset when it comes to purchasing. They take a logical approach and rarely, if ever, make a buy on a whim. However, just because B2B buyers are using logic to a great extent, they’re not devoid of emotion. In fact, a study by Google titled “From Promotion to Emotion: […]

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B2C Is Your Word of the Week

You’re surrounded with business-to-consumer (B2C) marketing, with brands all around you fighting for your attention on social media, as you browse websites and even as product placements in your favorite movies. If you’re tasked with increasing growth through B2C marketing, you know how hard it is to break through the noise and get noticed by […]

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B2B marketing
Making the Most of B2B Marketing Channels

Marketing Trends to Watch in 2017 and Beyond B2B marketing changes quickly, so even in the course of a year you may see significant shifts in how marketing trends are influencing essential behaviors, like lead generation efforts, budget allocation and the focus on digital versus traditional channels. There are some key aspects of marketing that […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Chatbots, Polls & Social Ladies

Chatbots & Millennials You might be thinking, “Please don’t allow chatbots to run this world.” But the reality is, most Millennials are fans. Millennials grew up with the Internet and probably enjoyed ridiculous conversations with SmarterChild (and others) on AIM back in the day (or at least that’s what I hear from a few people […]

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Creating a Marketing Plan: The Difference Between B2B and B2C

What is in your marketing plan? A successful marketing plan is made when the creator knows his or her audience well. Learning as much about your consumers as you can is a key to creating quality content and establishing relationships with them. The first thing to note is whether you are selling your products or […]

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Use Social Media to Further Your Marketing Reach

Like all industries, marketing has its trends. One of the longest and well-known trends is the separation of messages between business-to-business (B2B) and business-to-consumer (B2C). Until recently, marketing professionals all agreed that marketing should be based on those two types of relationships. However, recent trends have been pointing in a different direction. According to industry […]

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Walk the H2H Path and Use Twitter as Your Guide

“Wait. H2H? I thought it was B2C or B2B. What are you talking about?” So glad you asked! H2H means Human to Human. Think about it, you are a human being. You have certain characteristics that are wholly unique to you, hobbies that you enjoy during any free time you might have, children you interact […]

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