Marketing Musings

Are you surprised to hear that social media is a solid channel for B2B marketing? Find out why and how you should use social media for growing your brand.
Social Media: The Surprisingly Simple Answer for B2B Marketing

Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]

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Companies with the best B2B content marketing are likely to have a person dedicated to content marketing.
How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]

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Hitting B2B buyers on an emotional level can improve B2B marketing efforts.
B2B Marketing on the Emotional Level

B2B buyers operate in a different mindset when it comes to purchasing. They take a logical approach and rarely, if ever, make a buy on a whim. However, just because B2B buyers are using logic to a great extent, they’re not devoid of emotion. In fact, a study by Google titled “From Promotion to Emotion: […]

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Your B2B strategy should include content that moves your targets to the next step in the buy cycle.
Let’s Hear It for Our Word of the Week: B2B

Your content marketing strategy for a business-to-business (B2B) company will look quite a bit different than a business-to-customer (B2C) marketing plan. From the tone of your content to your distribution plan, you’ll create a B2B strategy that demonstrates the depth of your industry knowledge and solves real problems in the workplace. To create a solid […]

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B2B marketing
Making the Most of B2B Marketing Channels

Marketing Trends to Watch in 2017 and Beyond B2B marketing changes quickly, so even in the course of a year you may see significant shifts in how marketing trends are influencing essential behaviors, like lead generation efforts, budget allocation and the focus on digital versus traditional channels. There are some key aspects of marketing that […]

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B2B marketing
B2B Marketing: It’s Not Always What You Use, But How You Use It

Implementing the Best Tools in Your Marketing Strategy What’s the best channel for your B2B marketing plan? Depending on who you ask, you could get a lot of variation in responses. Some say email marketing has never been stronger, while others swear by social media. The real answer is that, like many of your business […]

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B2B marketing strategy
Don’t Forget Your Website in Your B2B Marketing Strategy for 2017

Even if You’ve Just Finished a Website Redesign, Don’t Assume You’re Done Your website’s role in your company has changed a lot over the years. It wasn’t that long ago that you were considered to be ahead of the game if you had a website and it was even slightly interactive. Now, websites are a […]

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Lil' Susie's Round Up
Lil’ Susie’s Round Up: Chatbots, Polls & Social Ladies

Chatbots & Millennials You might be thinking, “Please don’t allow chatbots to run this world.” But the reality is, most Millennials are fans. Millennials grew up with the Internet and probably enjoyed ridiculous conversations with SmarterChild (and others) on AIM back in the day (or at least that’s what I hear from a few people […]

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B2B marketing strategies
Getting the Most Out of Your B2B Marketing Strategies With Google Analytics

Discover Where Your Content Marketing is Working, and Where It’s Just…Not If content marketing is a pillar of your B2B marketing strategies, you should be harnessing the power of Google Analytics. For many companies, however, it’s not using Google Analytics that’s new; it’s using Google Analytics to its best potential. Many marketing plans access analytics […]

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Creating a Marketing Plan: The Difference Between B2B and B2C

What is in your marketing plan? A successful marketing plan is made when the creator knows his or her audience well. Learning as much about your consumers as you can is a key to creating quality content and establishing relationships with them. The first thing to note is whether you are selling your products or […]

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