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You probably drove yourself to work today, after putting your own dishes in your dishwasher, following a breakfast you cooked yourself. That’s right, those predictions about self-cleaning kitchens and autonomous cars haven’t quite come together just yet. On the other hand, you may have started your day by asking Alexa what the weather is and […]
Read More… from Marketing 2020: How Reality Lines Up With Past Predictions
Your brand is on the move. You’re conducting a great live video series on Facebook, your community on LinkedIn is building your reputation for being an expert in your industry and your podcast has a growing list of subscribers. There’s just one thing: your email marketing has a distinctly early-2000s vibe. It’s time to update […]
Read More… from Best Email Marketing Practices For Growth Strategies
Your social media marketing goals are downright lofty compared to when you started. Rather than simply asking everyone you know to like your page, you’re chasing after some serious objectives. You want improved engagement, more website traffic and relevant content to encourage sharing. Does that mean that Facebook likes are left to the newbies, the […]
Your marketing team probably isn’t hanging around the water cooler much these days, nor are they exchanging YouTube videos in the breakroom. For savvy marketers, that last quarter of the year is a busy time spent deep in analytics and budgets to create the marketing strategy for the following year. If you just got that […]
Read More… from Marketing Strategy 2020: Why the Best Marketers are Nowhere to be Seen
You wear the same sparkly sweater to your office holiday party, year after year. You always order the chicken fettucine alfredo at the same restaurant, because why mess with what works? You participate in the Turkey Trot 5k on the Friday after Thanksgiving, shoving away suggestions that you should try a longer run. Even at […]
Read More… from 2020: The Year Your Marketing Strategy Breaks Through
You know you need a marketing strategy, but you may not be sure which elements are really necessary and which are just prolonging the process. What’s essential for an effective strategy? Marketing strategies certainly can have an open-ended feel to them. After all, you can always do more, but you also have other things to […]
Read More… from 4 Key Elements for a Successful Marketing Strategy
Everyone is vying for that top spot on the Google search page. It doesn’t seem to matter that they have to pay to be there. And, Google will even tell you how to do it. Facebook is a marketing powerhouse that no one really understood at first … at least not in terms of the […]
You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]
Read More… from How to Not Succeed With Your Marketing Strategy
Imagine you walk into work tomorrow morning and your boss announces that you’re required to bail out on all your marketing activities. Instead, you’ll put on a blindfold, throw a few darts and see where they land on a target filled with trendy ideas for promoting your brand. Would there really be any difference from […]
Read More… from A Marketing Strategy That Hits the Bullseye, Every Time
Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]
Read More… from 3 Approaches for More Successful Facebook Ads