Marketing Musings

It’s time to examine your strategy and be sure you’re utilizing the best email marketing practices.
Best Email Marketing Practices For Growth Strategies

Your brand is on the move. You’re conducting a great live video series on Facebook, your community on LinkedIn is building your reputation for being an expert in your industry and your podcast has a growing list of subscribers. There’s just one thing: your email marketing has a distinctly early-2000s vibe. It’s time to update […]

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Getting creative with your email marketing outreach.
Is Your Goal for This Year Better Results for Your Email Marketing?

4 Tips for Improving Your Email Marketing ROI Despite social media marketing powerhouses like Facebook, Instagram, Twitter and Pinterest catching the bulk of interest from marketers, you can’t deny the power that email marketing retains. Many retailers see some of their best customer retention and acquisition results come through email and it’s worth your time […]

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Lil' Susie's Round Up, November 10, 2017
Lil’ Susie’s Round-Up: Email Marketing

Why It’s Still the Cool Kid It is estimated that over 205 billion emails are sent worldwide per day. PER DAY! No wonder consumers and marketers both benefit from email — it’s everywhere. With so many other channels available to send messages, it’s impressive that email remains at the top of the game. How you […]

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Email Newsletter Marketing Sees Changes

Recent developments by major email providers should cause email marketers to take a closer look at how they do business. Gmail’s decision to sort incoming emails into tabs, which means promotions will go to a specific tab, will have an effect on email newsletter marketing efforts. The big players, like Groupon and Seamless, reacted quickly […]

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Are You Creating Content That Will Get You Lead Conversion?

At the end of the day you need to do what it takes to draw customers and get them to buy from you. To do this you have to establish good relationships and sometimes the best way is creating content for lead conversion. You need to keep in mind that customers don’t just want a […]

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Your Marketing Plan Should Include an Email Strategy

A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing campaign into a successful one. Did you know that consumers that receive an email via […]

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Your Next Email Strategy Should Include These Five Points

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different.  An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. Tackling each of these areas should not only increase your open and click rates but […]

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Three Ways to Build a Better Email Strategy

When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot of marketers’ thoughts. When properly executed, however, email is still a low-cost and effective way […]

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I’m Good Enough, I’m Smart Enough, and People Like Me: Now Grow My Email List

Email marketing is definitely alive and well. In fact, it’s called one of the most targeted and most effective ways to reach a distinct audience because it’s totally permission-based. People reading your email campaign messages are getting them because they want them, most of the time. Thus, you want more people to want you. But […]

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