Marketing Musings

Embracing curiosity and asking open-ended questions helps you add empathy to your B2B marketing.
Adding Empathy to B2B Marketing

It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]

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Customer experience is not just a B2C thing anymore; it’s now a big trend in B2B marketing.
3 Things B2B Marketing Can Learn From B2C Marketing

B2B marketing has been evolving for some time, moving into what has typically been more of the B2C scene. Social media, humor and a focus on experience have all been seeping into the B2B marketing world for years, and for good reason. Whether it’s B2C or B2B, it’s all human-to-human. What began as a gradual […]

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Are you surprised to hear that social media is a solid channel for B2B marketing? Find out why and how you should use social media for growing your brand.
Social Media: The Surprisingly Simple Answer for B2B Marketing

Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]

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Hitting B2B buyers on an emotional level can improve B2B marketing efforts.
B2B Marketing on the Emotional Level

B2B buyers operate in a different mindset when it comes to purchasing. They take a logical approach and rarely, if ever, make a buy on a whim. However, just because B2B buyers are using logic to a great extent, they’re not devoid of emotion. In fact, a study by Google titled “From Promotion to Emotion: […]

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B2C Is Your Word of the Week

You’re surrounded with business-to-consumer (B2C) marketing, with brands all around you fighting for your attention on social media, as you browse websites and even as product placements in your favorite movies. If you’re tasked with increasing growth through B2C marketing, you know how hard it is to break through the noise and get noticed by […]

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content marketing
Is Your Content Marketing Effective?

Tips for Successful B2B Lead Generation With Content Marketing Content marketing is a critical part of sharing your brand’s message and capturing more sales. But is your content marketing strategy effective? A recent report from the Content Marketing Institute found that while 88 percent of B2B companies use content marketing, only 30 percent say it […]

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content marketing
3 Reasons Why Your Content Marketing Isn’t Translating to Growth

Successful B2B Marketing May Look Different Than You Think it Does If you are in the B2B arena, content marketing is likely already a priority in your organization’s growth strategies.  If you’ve carefully identified your target audience and identified the best distribution channels for B2B marketing, your headlines are catchy and your graphics are designed […]

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