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Have you been wondering if social media should be a part of your B2B marketing strategy? You don’t have to wonder anymore. New research from Octopost shows the growth of social media as a B2B marketing tool and the value it brings for companies. “The 2021 State of B2B Social Media Marketing,” found that social […]
Read More… from Should Social Media Be Part of Your B2B Marketing?
Social media makes perfect sense for B2C marketing, because it’s consumers who are spending their time there, connecting with friends and whiling away the hours between work and sleep. Well, it shouldn’t come as a surprise to you that many of those consumers are also members of your target market, the very people that your […]
Read More… from Social Media: The Surprisingly Simple Answer for B2B Marketing
Few doubt the power of social media in marketing a business, but what about using social media to boost your email marketing efforts? If you believe email marketing is a thing of the past, take a look at the statistics regarding engagement, making money and finding a new audience. The return on investment with email […]
Read More… from Pair Email Marketing With Social Media to Generate More Leads
2019 Social Media Trends Social media trends change often, but as they do, you need to approach your Facebook marketing strategy in such a way that you can evolve and go with the flow, yet stay ahead of the curve. Take a look at some statistics about Facebook to see how you should be making […]
Read More… from 6 Important Facebook Marketing Stats to Guide Your Social Media Strategy
Did you know that 60% of the average marketing budget is lost to inefficiency? Most of that waste is because of a lack of a marketing strategy and not being intentional with your plan. This is just one example demonstrating the importance of a well-constructed marketing strategy. And it’s the perfect time to think through […]
Read More… from Why It’s Time to Start Planning Your Marketing Strategy for 2027
An estimated 72% of consumers use social media to research products and services before buying. When consumers are in the decision-making stage, they’re often seeking valuable information to help them make informed choices. Even businesses in traditionally “boring” industries can benefit from recognizing and addressing this need for informative, educational content. Show Your Individuality Your […]
Read More… from Creating Social Media Content That Leads Consumers to Make Decisions
You woke up mid-scream, sweating and out of breath. Even as you look around your darkened room and hear the comforting hum of your furnace kick on, you’re still trying to figure out what’s going on –was that real? In your mind, the images are fresh: flickering laptop screens where the images won’t fully load, […]
Read More… from The Marketing Mistakes That Nightmares Are Made Of
If your organization operates with a lean budget, you’re likely looking for marketing strategies that deliver a strong return on investment (ROI). Email marketing is an effective way for small businesses to build brand awareness and engage their audience, and even the world’s largest brands continue to leverage it. Email marketing is one of the […]
Read More… from Small Business Marketing: The Power of Email Campaigns
It’s harvest season, and farms all over America are pulling in corn, beans and wheat to feed families across the globe. Most of us will do our harvesting at the grocery store or farmer’s market, but there’s something quintessentially American about the harvest season. For those who work in a less seasonal job, aligning marketing […]
Most people are familiar with the term “influencer marketing” and have a vague idea of what it is. Some big company sends a popular TikTok creator a huge box full of their products in exchange for reviews, shoutouts and sponsorships. The TikTok creator gets paid for leveraging their platform, and the company gets its products […]
Read More… from Think Influencer Marketing Isn’t For Your Business? Think Again