Not so fast. Have you signed up for our monthly newsletter? You don't know what you're missing!
Everyone deserves a chance to engage with your brand, and accessibility ensures that no one is left out. Inclusive marketing allows your content to connect with more people, build trust and strengthen your reputation. At SJC Marketing, we believe accessibility isn’t just about following rules; it’s about creating experiences that anyone can understand and act […]
A strong marketing strategy is only as good as the plan that brings it to life. That’s where the experts at SJC take over, transforming strategic insights into a clear, actionable execution plan. Think of it as moving from the X’s and O’s on the chalkboard to the real game, where every campaign, message and […]
Facebook began as a social networking platform primarily for college students, but over the past two decades, it has evolved significantly. While younger generations often perceive it as being geared toward older users, Facebook remains one of the world’s largest social media platforms. With billions of monthly active users and a robust suite of advertising […]
Buyers spend only 17% of their time meeting with potential suppliers. This means that brand awareness is happening outside of cold calls and scheduled meetings. Buyers in B2B environments are learning about brands via content and digital engagement, and it’s clear that LinkedIn is a valuable platform for building awareness. Through LinkedIn marketing, buyers gather […]
Read More… from LinkedIn Marketing Is Key for Building Trust in a B2B Strategy
By the time summer rolls around, you’ve probably eaten a few burgers. Maybe a ballpark dog or two. And even if you’re not the one who’s usually minding the grill at your house, you probably know a thing or two about what you like. The same is true of marketing; even if you’re not a […]
Read More… from What a Grill Master Can Teach Us About Marketing
You’re not sure why you did it. Sometimes, you promise things that you regret later, and this is one of them. You told your kids back in March that you would kick off summer with a big cookout. Now the time is closer and your schedule is packed, you are tired and you aren’t really […]
Read More… from Your Marketing Strategy Is Like Planning a Great Cookout
Visual content is highly influential, as evidenced by Instagram’s reach of more than 130 million U.S. adults each month. As consumers continue to spend significant time on the platform, Instagram marketing has become an increasingly valuable way for brands to connect with their audiences. With a thoughtful strategy, businesses can leverage Instagram to build awareness […]
You know Yoda as a Jedi master with a loose grip on grammar. You may not know that he also knew a few things about marketing. Or it’s possible that Yoda simply knew a few things about life, and what he told Luke Skywalker tended to ring true in a lot of areas. Take a […]
Effective business promotion requires a comprehensive approach that explores a variety of channels. While small business marketing strategies often prioritize the largest social media platforms, it is also worth considering whether Pinterest represents a valuable opportunity. YouTube is the second-largest search engine, making it far more than a simple video hosting service. Similarly, although Pinterest […]
Read More… from The Value of Pinterest for Small Business Marketing
You’ve been known to wear your hair in giant cinnamon-roll buns. And you have lost count of how many times you’ve said, “It’s Ahsoka, not Ashoka.” Even still, you may not have identified every possible Star Wars metaphor in your marketing strategy. There’s a big one that should be your starting point: determining the force […]
Read More… from How to Identify The Force in Your Marketing Strategy