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It’s easy to believe you know what your audience likes to read, watch or experience. But without a reliable data source to support those ideas, marketing strategies often miss their objectives. The result is misspent dollars in areas like inaccurate market targeting and inefficient spending. Intuition may be your greatest enemy. For example, you notice […]
Fill out your bracket, set your phone to “do not disturb,” and settle in on the couch with some good snacks! It’s time for March Madness, and a quick conversation about how success in marketing mirrors success in the tournament. But first, let’s jump in for some fun facts about March Madness. Did you know… […]
Read More… from Your Marketing Strategy Might Be More Like March Madness Than You Think
One of the most critical components of a successful football team is every player’s mastery of the playbook—it becomes second nature. The same principle applies to marketing, where a well-crafted marketing strategy serves as the playbook, particularly when it is intentionally developed and consistently executed. Plays and Tactics Each play in a team’s playbook has […]
Read More… from A Marketing Strategy That Reaches the Goal Line
Your competitors are constantly engaging your target audience with content. How can your message stand out amidst the noise? The key is authenticity. Authenticity is being genuine, transparent and letting your brand’s personality shine through. Today’s audience is savvy and selective. Consumers are quick to recognize overly promotional content or AI generated content. They naturally […]
Read More… from Authenticity in Marketing: The Key to Trust and Engagement
It’s the holiday everyone can agree on: The Big Game. Even if you’re not into the game, you’re there for the snacks, the halftime show, the excuse to have a party on a school night. This is not just a sports event; it’s a quintessential American event where some of the best American strengths are […]
Connecting with both current and prospective customers is key to business growth. The most effective way to build and maintain those connections is through consistent marketing. Sporadic efforts, such as publishing an occasional blog post or engaging on social media only a few times each month, aren’t enough to help you meet your business goals. […]
Read More… from Don’t Make the Mistake of Inconsistent Marketing in 2026: Here’s Why
AI tools have been around for a few years, and chances are, you’ve already tried a few yourself. They can save time, generate ideas quickly and even offer insights, but here’s the thing: while AI makes marketing easier, it doesn’t replace humans when it comes to creativity, emotional connection and smart strategy. Here’s why: AI […]
Read More… from Why Your Marketing Still Needs Human Talent in an AI-Driven World
In the small business world, most people have heard the term digital marketing, but using it effectively is a different story. As marketing continues to evolve, businesses that intentionally implement digital strategies will separate themselves from competitors that rely on guesswork or outdated tactics. In fact, for every $1 spent on digital marketing, small businesses […]
Read More… from What Digital Marketing Can Do For Your Brand in 2026
10…9….8…7…Watching the ball drop in Times Square on New Year’s Eve is an American tradition. For well over 100 years, crowds have gathered to watch this universally recognized symbol signal that it’s time to begin anew. Here are a few fun facts you may not know about the ball drop: It began as a 1907 […]
From AI-driven personalization to the strategic use of video and the integration of select B2C tactics, the B2B marketing landscape has transformed rapidly in recent years—requiring brands to evolve their approach accordingly. As buyer behaviors continue to shift, reaching your audience has grown more complex, but leveraging proven B2C practices can provide valuable insight and […]
Read More… from Adapting Your B2B Marketing in a Changing Landscape