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Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]
Read More… from 5 Things You Can Accomplish With a Poll on LinkedIn for Businesses
Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]
Read More… from 3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign
2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]
You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]
Read More… from 4 Tips for Cultivating Organic Lead Generation on Instagram
No, we aren’t changing our business name from SJC Marketing. Gotcha! But our newest team member, Executive Assistant, Hannah Van Cleave, recently changed her last name because she got married! So the now, Hannah Johnson, has been with our team since mid-May and she’s been a great addition to the team. Hannah graduated from Missouri […]
Market research tells us that images are incredibly powerful; they help attract the interest of people who might not otherwise pay attention to your content. It’s also crucial that a consistent design is the foundation of your brand if you want to have a lasting impact on your audience. How can you make sure your […]
Read More… from Why Consistency Matters for Your Brand Design
When it comes to managing your brand on social media, it’s a lot of fun until someone calls out your brand with a complaint. In what has become a global audience, you might be faced with a sneer or a knock on your brand that feels a bit unfair. While you should always address a […]
Read More… from Monday Morning Coffee and a Little Fun on April Fools’ Day
Pumpkin patches across town are awash in orange as the annual harvest ripens on the vines. When you stroll the rows in the autumn sun, you might notice that some things about choosing the perfect pumpkin remind you a bit of marketing. You’ve Got to Know What You Are Trying to Accomplish. When choosing the […]
Read More… from Enjoy Your Monday Morning Coffee While We Talk About Picking the Perfect Pumpkin
There aren’t many industries less funny than insurance. Even financial services can have a little fun humor. But insurance? No. From car accidents to natural disasters and home damage, insurance rarely gets to be the warmhearted, amusing hero. So, how did we get to this place where Progressive’s Flo, Geico’s gecko and Liberty’s Doug and […]
Read More… from How Jake From State Farm Became Synonymous With Brand Awareness
Consumers today have an abundance of resources available to be fully informed before making a purchase. They’re not looking solely at the product; they’re also interested in supporting organizations that they can identify with. This is one of the key reasons why securing brand trust with them has become a focal point for companies, small […]