Marketing Musings

Is it time for your marketing plan to get some new tools and techniques?
It’s Back-to-School for Your Marketing Plan

It’s that time of year when a suspicious liquid leaking out of your kid’s old lunchbox has you pitching it in the trash and placing an online order. Or when your kids’ pants from last year are suddenly hitting mid-calf. Sometimes things just need replacing or updating. And sometimes your marketing plan needs the same […]

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A company rebranding can give your business new life, or it can tank your identity in obscurity.
Are You Thinking About a Company Rebrand?

There are a lot of great reasons to rebrand. But there are some questions you need to ask yourself before you decide whether it is right for your company. It is also important to understand everything that is involved with a company rebrand before you begin. With this quick guide, you can get a clear […]

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Allowing consumers to vote for the next M&Ms color was a brilliant way to reach the brand’s target audience.
M&Ms Offers Sweet Lessons on Reaching Your Target Audience

Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]

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When crafting your brand story, strive to inspire.
Hitting the Sweet Spot With Your Brand Story

As a business, it is important for you to get the target audience acquainted with your brand, but first, you have to know who you are as a brand. Then, you have to identify your target market and where they spend time trying to find information about products. Perhaps the most challenging part is telling […]

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A company rebrand is often more complex than anticipated, with layers of changes and decisions to work through.
5 Things to Know Before Your Company Rebrand

Maybe you’ve been thinking about a company rebrand. You’re tired of your logo, your recent acquisition has changed the core focus of your business or you’ve noticed that your color scheme no longer fits who you are as an organization. Before you start a company rebrand here are a few things you need to know: […]

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A company rebrand isn’t just about reviving your look; it’s ultimately about growing your business.
Time to Shake Things Up? Pursuing a Company Rebrand

Is your biggest competitor breathing down your neck a little too much lately? Do you look at your logo and think, “Ugh, 1997!” with a shudder? There are many good reasons for a company rebrand, and they can include things like a logo that seems lodged in the world of Friends and Seinfeld, or a […]

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4 Tips for Cultivating Organic Lead Generation on Instagram

You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]

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Even if you hear a few complaints about your company rebranding, sometimes you have to just ride out the storm.
Common Pitfalls of a Company Rebranding

Maybe you started your company when you only had enough cash to ask an artistic friend to sketch a logo. It may be that you have a great logo, but your color scheme has become dated or you have changed your name. You’ve decided it’s time for a company rebranding. A rebrand can require a […]

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Monday Morning Coffee
Monday Morning Coffee With Treetop Enterprises, Inc.

You’ve got an amazing logo design that captures your brand message and you’re sure it looks great in every size imaginable. The next step is putting it out there in key places for people to see. Treetop Enterprises can help you do that. Located on a busy thoroughfare in Arnold, Missouri, Treetop Enterprises serves not […]

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Visual design for a startup may benefit from adding an element of edginess to differentiate the brand from competitors.
How Can a Rebrand Take a Logo From Good to Great?

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