As a business, it is important for you to get the target audience acquainted with your brand, but first, you have to know who you are as a brand. Then, you have to identify your target market and where they spend time trying to find information about products. Perhaps the most challenging part is telling your brand story in such a way that it hits the sweet spot with your audience.
Finding the Sweet Spot
In the simplest terms, the “sweet spot” in your brand story is the contact point where your brand value meets the needs of the consumer. How you get to that point is up to your imagination, but there are some tips to follow here that should make it a little easier to craft.
- Your brand story should educate your target audience
- Your brand story needs to be engaging and relevant
- Your brand story should inspire consumers to take action
Be careful not to fall into the trap of pushing your product(s) because you’re going to miss the sweet spot. Your brand story should be designed to entice people to want to do business with your brand, not just sell them on a particular product.
Crafting Your Brand Story
It all starts with knowing who you are as a brand This is important because without understanding who you are, you won’t understand your consumers.
To be able to go into detail about your brand, get to know your product or service. Use those products and carefully analyze every step in the process. Recognize how you’re feeling, what you’re thinking about and how this product/service is bringing value to your life. Knowing this can help you create a brand story that will speak to your audience and convey meaning in a way that will inspire.
Don’t get hung up on trying to appeal to everyone, because a brand story that attempts this will not appeal to anyone. Again, when you know who your target audience is, you’ll know how to speak to them directly and in a tone that will hit home with them.
If you need an objective viewpoint to help make your brand story hit the sweet spot, bring in our team to help. We can assist you in developing a long-term story arc that inspires your target audience.