Lead Forensics
Women Owned®

Marketing Musings

Allowing consumers to vote for the next M&Ms color was a brilliant way to reach the brand’s target audience.
M&Ms Offers Sweet Lessons on Reaching Your Target Audience

Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]

Read More… from M&Ms Offers Sweet Lessons on Reaching Your Target Audience

When crafting your brand story, strive to inspire.
Hitting the Sweet Spot With Your Brand Story

As a business, it is important for you to get the target audience acquainted with your brand, but first, you have to know who you are as a brand. Then, you have to identify your target market and where they spend time trying to find information about products. Perhaps the most challenging part is telling […]

Read More… from Hitting the Sweet Spot With Your Brand Story

Previous Next
Close
Test Caption
Test Description goes like this