Marketing Musings

Allowing consumers to vote for the next M&Ms color was a brilliant way to reach the brand’s target audience.
M&Ms Offers Sweet Lessons on Reaching Your Target Audience

Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]

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When crafting your brand story, strive to inspire.
Hitting the Sweet Spot With Your Brand Story

As a business, it is important for you to get the target audience acquainted with your brand, but first, you have to know who you are as a brand. Then, you have to identify your target market and where they spend time trying to find information about products. Perhaps the most challenging part is telling […]

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target audience
What You Give Your Target Audience Is a Feeling

Create a Strategic Marketing Strategy on This One Concept What does your target audience want from you? A feeling. They want a feeling that moves them from one state of mind to another. A feeling that gives them confidence that they’ve solved a problem, or that they’ve moved forward in some way toward a goal. […]

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brand story
Have You Developed Your Brand Story?

Improve Trust With Your Target Audience by Sharing Your Story If there is one common denominator among successful businesses it is that they have marketed themselves in such a way that they stand out among the crowd. These marketing efforts often include a consistent commitment to networking events; many hours identifying target audience preferences, and developing […]

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Trending Thursday
Trending Thursday: Here’s One of Those Brilliant, Real-World and Inspiring Branding Stories You Shouldn’t Miss

Sometimes really great ideas come across marketing channels. The kind that make you stop and really think. The kind that make you go back to the source a few times to see how you might apply that same concept to your own brand story. This Trending Thursday puts one of those great ideas right in […]

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brand story
5 Steps to Creating a Brand Story

Content Marketing Should Tell Your Brand Story Again and Again If you remove your name from your identity, are you still you? Of course you are. You’d still look like you and sound like you, and it wouldn’t change who you are. For many marketers struggling to tell their brand story, however, removing their name […]

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brand story
Visuals Can Clench the Win for Your Brand Story

The Visual Content You Need in Your Strategic Marketing Plan Did you know that the first six seconds of your brand story are crucial to your business’ bottom line? TopRight Partners’ chief operating officer, Bill Fasig, explains that this is because consumers tend to tune out or move past information if it fails to engage […]

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brand story
Do Platforms Make a Difference on Sharing Your Brand Story?

If You Want to Know How to Promote Your Business Take a Look at LinkedIn With 400 million users, LinkedIn is a very important platform for businesses to be taking advantage of. Social media experts agree that though a strong profile is a great place to start, interaction and making connections is a must if […]

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brand story
Building a Consistent Brand Story

Online Marketing is a Perfect Tool for Telling Your Story Once you have identified your unique brand message, it’s time to tell your story to your target audience. Online marketing provides a perfect set of platforms for telling your brand story. There are a variety of channels, including blogs, email marketing and social media that […]

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brand story
Brand Story Villains: Habits That Creep in and Destroy Business Growth

Branding Strategies Leave Nothing Lurking Around the Corner All too often, brands become their own brand story villains. It typically starts with a busy schedule and too many tasks to complete in too little time. Content gets posted in haste or forgotten all together. Important events creep up and inadequate marketing results in poor attendance. […]

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