SJC BLOG


Why Consistency Matters for Your Brand Design


Market research tells us that images are incredibly powerful; they help attract the interest of people who might not otherwise pay attention to your content. It’s also crucial that a consistent design is the foundation of your brand if you want to have a lasting impact on your audience. How can you make sure your brand stands out?

A Focus on Graphics

Your marketing strategy needs to include a style guide from which all your creative output needs to be based. This is an essential part of branding and making sure people will associate your outreach with your unique branding style.

By working with a graphic designer, you can test various iterations of what will become your logo/color/image/symbol – anything that will convey what you stand for and what consumers can associate, positively, with your brand.

Consistency Across Channels

The look and feel of your website should be reflected in your style guide. Your website is going to be the first impression of what your organization is about for most people, which is why it must be easy to navigate and pleasing to the eye.

Maintaining this sense of design and style is important across all channels, from the graphics you include in your emails to your social media pages. This consistency of tangible and intangible aspects of your brand helps consumers with recall.

It takes time for a consumer to develop a sense of loyalty to a brand, but once they do, seeing the same elements throughout your content will help cement those feelings.

The Power of Images on Social Media

Did you know that when an image is posted with a tweet on Twitter that it becomes almost 150 times more likely to get a retweet? This is a key factor in giving your social media marketing staying power.

Similarly, BuzzSumo found that posting an image (even if it’s a graphic) on a Facebook post gets you 2.3 times more engagement.

Don’t risk losing valuable consumers while taking a DIY approach to your marketing strategy; let SJC Marketing help you. Contact us and we’ll discuss the best approach to improving your bottom line.