Marketing Musings

A company rebranding can give your business new life, or it can tank your identity in obscurity.
Are You Thinking About a Company Rebrand?

There are a lot of great reasons to rebrand. But there are some questions you need to ask yourself before you decide whether it is right for your company. It is also important to understand everything that is involved with a company rebrand before you begin. With this quick guide, you can get a clear […]

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Allowing consumers to vote for the next M&Ms color was a brilliant way to reach the brand’s target audience.
M&Ms Offers Sweet Lessons on Reaching Your Target Audience

Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Strange Things to Help Your Brand Stand Out

When Jonathan and Nancy hunker down in the Byers’ house (we’re talking Stranger Things if you didn’t know), wielding a gun and nail-studded bat, it’s hard to derive any comfort from watching them set the bear trap. It looks incredibly risky, right? Of course, they didn’t know that Steve was going to show up and […]

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Start your marketing strategy with a style guide that keeps your output consistent.
Why Consistency Matters for Your Brand Design

Market research tells us that images are incredibly powerful; they help attract the interest of people who might not otherwise pay attention to your content. It’s also crucial that a consistent design is the foundation of your brand if you want to have a lasting impact on your audience. How can you make sure your […]

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SEO guidelines change often, so here are some of the most important trends shaping your rankings.
SEO is Your Word of the Week

The factors that impact your ranking are all included in your search engine optimization (SEO) strategy, but thanks to Google, SEO is never an item you can check off your list as “done.” Its algorithms change often and you should recognize new technology impacting how consumers interact with your website. Here are four trends affecting […]

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I’m Not Crying, You’re Crying

Why Showing Emotion Is Important For Your Brand You’re sitting on the couch, enjoying a little ice cream and an episode of “Love it or List it” (come on, you know you love that show!) after a long day at work. During a commercial break, you find that one of the ads is stirring up […]

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content marketing
Content Marketing Lessons Learned From Industry Leaders

Brand Trends You’ll See Among the Biggest Companies Designing your content marketing strategy requires creative thinking so that you don’t end up looking just like your competitors, or like you’re far behind the latest brand trends. Some of the biggest companies are coming out with creative ideas that you can scale down to your size […]

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Glitz, Glamour, Celebrities and…. Walmart?

storyWhen it comes to A-list actors, high-fashion and top rated films, the Academy Awards is the biggest night of the year. While most people are watching to see who wins big, who wears what and if Angelina Jolie’s right leg will have another moment in the spotlight, big brands are taking the mass consumption of […]

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Emotional Branding: How to Use This Brand Trend

Use Branding Strategies Wisely and Your Marketing Plan Won’t go Out of Style Emotional branding: What is it? What does it mean? Does it mean you should try to make your consumers cry? Is this Kleenex’s way of hitting their profit margins for the year-providing tissues to thousands of people sitting in front of their […]

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Brand Story: What are You Saying About Your Brand?

Ways to improve your brand story. The best known brands can be identified easily by their logo. Whether it’s Coca-Cola, Wal-Mart, Nike or Red Bull, one look at the logo and the consumer knows the brand story. There once was a time when creating a logo was about as far as the branding efforts went. […]

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