Marketing Musings

Consumer Expectations and Your Brand

What You Think About Consumer Expectations Might Not be What They Think Surprise. What you think about your brand may not actually be what consumers think about your brand. If you’re struggling with consumer expectations, it could be because you’re thinking like you instead of thinking like them. It sounds pretty straightforward, but a lot […]

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Managing Consumer Expectations Can Make or Break Your Brand

A recent report by Accenture came out explaining that brands are failing to keep up with rising consumer expectations. More than half of Americans have increased the number of brands they consider before purchasing and nearly half were more willing to switch the brands they currently use to another than in previous years. The study […]

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How Consumer Expectations Should Impact Your Marketing Strategy

Learning more about your customers can create great success in your business. Knowing more about what they like, how they make decisions and how they spend their time can give marketers insight on how they can more adequately communicate with who they are trying to reach. Therefore, learning about consumer expectations impacts your marketing strategy […]

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Three Lessons About Consumer Expectations to Learn from Royals Superfan SungWoo Lee

Even if you don’t love a great baseball story, and if you’re starting to get over the concept of “superfan,” you still have some key lessons to learn from SungWoo Lee’s surprising U.S. experience. In review: SungWoo Lee started following the Kansas City Royals from his home in Seoul, South Korea, years ago. He had […]

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How to Use Consumer Expectations for Your Benefit

Small businesses tend to do the personal, face-to-face, and consumer focused experience the best. A survey done by Web.com Group, Inc. found  out that small business owners are missing out on a few things though when it comes to meeting consumer expectations. During their study of 3,000 small businesses and consumers, they were able to […]

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