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It’s pumpkin spice latte season, or PSL season, if you’re among the initiated. It happens long before autumn officially begins, with the news making a splash on social media while everyone is still sweating through August. You may find it hard to remember the days before pumpkin spice everything took over grocery stores, restaurants and […]
Read More… from I’ll Have Some Nostalgia With Extra Whipped Cream, Please
Three people handed in their notice in a single week. You had barely trained your new receptionist. Then came the backorders from your supplier. And the icing on the cake? A negative Google review. It often happens that a rough review comes in the wake of an incredibly challenging situation at your business. But even […]
Daylight savings time change is coming up, and you know what that means: It’s time to change the batteries in all of your smoke detectors. We do this regularly to ensure our safety, but many of us use daylight savings time changes as an easy reminder of the necessary schedule for the sake of convenience. […]
You may have noticed that you’re hearing about search engine optimization (SEO) more than ever. If you had been hoping that this complex set of algorithms would fade out and you would never need to know too much about SEO, you’re going to be disappointed. When you consider the growing availability of AI tools and […]
When the return on investment in your Facebook ads begins to take a downward trend, it may be an indication that you’re failing to connect with your audiences. All good campaigns emphasize the structure of the campaign, analyze the various bidding strategies and look deep into the different targeting options, but when all the focus […]
Read More… from The Advantage of Creating an Emotional Impact With Your Facebook Ads
August is National Wellness Month. And it’s about time August got a bit of celebration. Otherwise, it’s just the tail-end of summer, when the novelty of watermelon and swim parties has faded but you’re still just hot. In August, everyone is winding down; the trees that were vibrant in June have started to look tired […]
Read More… from Outsourcing: Why It’s Good for Your Budget, Great for Your Health
Have you noticed it is becoming more and more difficult to stand out among your competitors? The competition is fierce and there is so much content in front of consumers today that it seems nearly impossible to make inroads with your target audience. While there is no magic fix for this issue, creating brand awareness […]
Read More… from How to Build Brand Awareness and Stand Out From Your Competitors
Given the sheer volume of content today, you need to make an impression that puts your content ahead of others. Did you know that the average user will give a website six seconds to impress them enough to stay or turn them off enough to click out of the site and onto a competitor? This […]
Read More… from Graphic Design and Credibility: Consumers Value Professional Design
You put in a lot of long days. You knew that was what it was going to take to get your business started, and it’s been totally worth it. But the long nights? You know, besides the ones where you’re burning through Red Bull at your laptop. The sleepless ones where you are tossing and […]
Read More… from Why Strategic Business Owners Turn to Outsourcing
Once upon a time, there was a company (yours) that loved creating blogs, posting on social media and cranking out email campaigns. It was fun, it was exciting…well, at first, and it was what their marketing specialist told them (you!) to do. But before long, as in all good stories, a villain came along. It […]