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Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]
Read More… from 3 Strategies for Increased Engagement With Facebook Ads
The value of a well-designed website can’t be understated. Given the amount of time consumers put into doing their research about services and products online, your website has to stand above the others, and this means plenty of focus on the right design to capture their attention and keep it. There are many programs out […]
Your blog is an important resource for your target audience to solve problems and challenges, get up-to-date on the latest industry issues and get questions answered. It’s a great way for you to communicate your brand voice and establish yourself as a trusted expert in your field. But if your blog design isn’t providing good […]
Read More… from 4 Tips for Blog Design That Keeps Your Readers Engaged
Now that sunny skies have fully returned to northwest Missouri, it’s time for a song. Or two. Or 10. The annual Parties on the Parkway series, hosted by the St. Joseph Chamber of Commerce and the City of St. Joseph, brings local and regional talent together with one of the area’s best parkway and greenspace […]
Read More… from Monday Morning Coffee With Parties on the Parkway
It’s not a secret that social media can carry tremendous importance as a part of your marketing strategy. It allows you to reach millions (and on some platforms, billions) of people daily. With this in mind, you may be wondering which social media platforms will be the best place for you to showcase your brand. […]
Read More… from Take Some Time to Enjoy Your Monday Morning Coffee While We Talk About Instagram
Today, we suggest you tip your morning mug and look up. And look all around. And prepare to be inspired. St. Joseph has long been revered for its intricate and lavish architecture, including stunning mansions and commercial structures constructed during the late 1800s and early 1900s. Any review of historical St. Joseph photos or postcards […]
Read More… from Monday Morning Coffee With the St. Joseph Museum: Architecture, Anyone?
These Tips Can Help You Improve the Experience Consumers Have on Your Website Your website is the hub of your marketing strategy, and great user experience has a lot of influence over whether your website is effective. Visitors to your website will spend only 2.6 seconds scanning your website before landing on a particular section and focusing there. […]
Read More… from How Would the User Experience on Your Website Rate?
Take These Steps and Gain Powerful Lead Generation Abilities Given the amount of online research consumers do before they make a purchase, your website design is key to business growth. While consumers might see something about your brand through social media, their biggest first impression of you is through your website. What can you do […]
Sharing With Your Instagram Audience Through Video Marketing Instagram has a lot to offer, and if you’re only using a small percentage of the tools on it, you’re missing out on an opportunity to improve your outreach. If you want to see engagement grow among your target audience, focus your next Instagram campaign around “Stories” […]
Read More… from Let’s Talk About Using Videos in Your Instagram Campaigns
Decades, even centuries — nah, millenniums ago, group fitness programs entered the world — we’re looking at you, Yoga. Then, during the years of the wild child — the ’60s, ’70s and ’80s saw the likes of Jazzercise, Richard Simmons (we couldn’t forget his outfits even if we wanted to … and we want to), […]